{"id":302655,"date":"2025-03-05T14:36:13","date_gmt":"2025-03-05T13:36:13","guid":{"rendered":"https:\/\/sherpas.com\/blog\/?p=302655"},"modified":"2025-04-02T14:39:34","modified_gmt":"2025-04-02T12:39:34","slug":"ia-generative-creation-contenu","status":"publish","type":"post","link":"https:\/\/sherpas.com\/blog\/ia-generative-creation-contenu\/","title":{"rendered":"L\u2019IA g\u00e9n\u00e9rative : un tournant majeur dans la cr\u00e9ation de contenu \u2728"},"content":{"rendered":"\n<p><strong>&#8220;L\u2019IA est-elle en train de remplacer la cr\u00e9ativit\u00e9 humaine ?&#8221;<\/strong> C\u2019est une question que tu t\u2019es peut-\u00eatre d\u00e9j\u00e0 pos\u00e9e. Depuis quelques ann\u00e9es, les intelligences artificielles g\u00e9n\u00e9ratives <strong>bousculent le monde de la cr\u00e9ation<\/strong>. Elles <strong>\u00e9crivent des textes, g\u00e9n\u00e8rent des images, produisent des vid\u00e9os<\/strong>\u2026 Tout cela<strong> en quelques secondes<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Mais <strong>comment l&#8217;IA g\u00e9n\u00e8re-t-elle du contenu ? <\/strong>Et surtout, <strong>quelles sont ses limites<\/strong> ? Cet article t\u2019explique tout ! \ud83d\udc47<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83e\udd16 C\u2019est quoi l\u2019IA g\u00e9n\u00e9rative ?<\/h2>\n\n\n\n<p>L\u2019intelligence artificielle, c\u2019est <strong>la capacit\u00e9 d\u2019une machine \u00e0 effectuer des t\u00e2ches<\/strong> qui n\u00e9cessitent normalement une<strong> intelligence humaine<\/strong>. L<strong>\u2019IA g\u00e9n\u00e9rative<\/strong>, elle, se distingue par une chose : <strong>elle cr\u00e9e du contenu original<\/strong>. Pas juste en recopiant ce qu\u2019elle a appris, mais <strong>en combinant et en r\u00e9interpr\u00e9tant des milliards de donn\u00e9es<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u2699\ufe0f Comment \u00e7a marche ?<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Imagine <strong>un immense cerveau num\u00e9rique<\/strong> qui analyse d\u2019innombrables textes, images, vid\u00e9os ou sons. Ce cerveau, c\u2019est un &#8220;<strong>mod\u00e8le d\u2019apprentissage profond<\/strong>&#8221; (<em>deep learning<\/em>), qui utilise des <strong>r\u00e9seaux neuronaux<\/strong> pour comprendre les sch\u00e9mas et structures du langage ou des images. Il s\u2019entra\u00eene sur d\u2019\u00e9normes bases de donn\u00e9es et devient <strong>capable de g\u00e9n\u00e9rer du contenu \u00e0 partir d\u2019une simple consigne<\/strong>.<\/p>\n\n\n<section class=\"you-know\">\n                <div class=\"you-know__title\"><p><span style=\"font-weight: 400;\">\ud83d\udcdd <\/span><b>Exemple concret<\/b><\/p>\n<\/div>\n                        <div class=\"you-know__text\">\n            <p><span style=\"font-weight: 400;\">Tu tapes &#8220;R\u00e9dige-moi un article sur les bienfaits du sport&#8221;, et hop, ChatGPT te pond un texte structur\u00e9 en quelques secondes. <\/span><b>Magique <\/b><span style=\"font-weight: 400;\">? <\/span><b>Presque<\/b><span style=\"font-weight: 400;\">. C\u2019est surtout le fruit d\u2019un <\/span><b>apprentissage titanesque<\/b><span style=\"font-weight: 400;\"> et de <\/span><b>milliers d\u2019algorithmes<\/b><span style=\"font-weight: 400;\"> en action.<\/span><\/p>\n\n        <\/div>\n              <\/section>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/media3.giphy.com\/media\/v1.Y2lkPTc5MGI3NjExNDQycXV3ZGJtaHMyOWY2NG4ybHNuazA2amJpNGMyeG9wMWNzZnNyeiZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw\/AXorq76Tg3Vte\/giphy.gif\" alt=\"Homme entour\u00e9 de chiffres\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udfc6 L\u2019IA g\u00e9n\u00e9rative vs les autres types d\u2019IA<\/h2>\n\n\n\n<p>L\u2019IA g\u00e9n\u00e9rative est l\u2019une des trois grandes <strong>cat\u00e9gories fonctionnelles de l\u2019IA<\/strong>. Faisons le tri pour \u00e9viter toute confusion :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>IA analytique<\/strong> \ud83e\udde0 : elle analyse des donn\u00e9es et identifie des tendances, comme les algorithmes de recommandation de Netflix.<\/li>\n\n\n\n<li><strong>IA d\u00e9cisionnelle<\/strong> \u2696\ufe0f : elle prend des d\u00e9cisions bas\u00e9es sur des probabilit\u00e9s, utilis\u00e9e par exemple dans les <a href=\"https:\/\/sherpas.com\/blog\/fonctionnement-chatbot\/\">chatbots<\/a>, les assistants vocaux ou les voitures autonomes.<\/li>\n\n\n\n<li><strong>IA g\u00e9n\u00e9rative<\/strong> \ud83c\udfa8 : elle <strong>cr\u00e9e des textes, des images, de la musiques, des vid\u00e9os<\/strong>\u2026 C\u2019est celle qui nous int\u00e9resse aujourd\u2019hui.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 Contrairement aux IA classiques qui se contentent de trier ou d\u2019interpr\u00e9ter, <strong>l\u2019IA g\u00e9n\u00e9rative produit du contenu totalement nouveau<\/strong>. C\u2019est pour \u00e7a qu\u2019on en parle autant !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udca1 Pourquoi c\u2019est si innovant ?<\/h3>\n\n\n\n<p>Si l\u2019IA g\u00e9n\u00e9rative fascine autant, c\u2019est parce qu\u2019<strong>elle change notre rapport \u00e0 la cr\u00e9ation<\/strong>. Avant, il fallait des heures de travail pour \u00e9crire un article, concevoir une affiche ou monter une vid\u00e9o. <strong>Aujourd\u2019hui, quelques clics suffisent.<\/strong><\/p>\n\n\n\n<p>\u26a1 <strong>Quelques chiffres impressionnants :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Des \u00e9tudes r\u00e9centes estiment que les outils d\u2019IA g\u00e9n\u00e9rative pourraient <a href=\"https:\/\/cpram.com\/fra\/fr\/particuliers\/publications\/megatrends\/l-intelligence-artificielle-va-t-elle-entrainer-une-acceleration-de-la-croissance\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>augmenter la productivit\u00e9 de 10 \u00e0 20%<\/strong><\/a> dans certains secteurs.<\/li>\n\n\n\n<li>D\u2019ici 2028, le secteur mondial de l\u2019IA devrait <a href=\"https:\/\/fr.statista.com\/infographie\/33548\/projection-du-chiffre-affaires-mondial-du-secteur-intelligence-artificielle-par-segment\/#:~:text=D&#039;apr%C3%A8s%20les%20pr%C3%A9visions%20publi%C3%A9es,du%20march%C3%A9%20estim%C3%A9e%20en%202023\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>d\u00e9passer les<\/strong> <strong>500 milliards de dollars<\/strong><\/a><strong> <\/strong>de chiffres d\u2019affaires. \ud83d\udcb0<\/li>\n<\/ul>\n\n\n\n<p>Et ce n\u2019est que le d\u00e9but ! \ud83d\ude32<\/p>\n\n\n<section class=\"read-also\">\n    <p class=\"read-also__title\">\u00c0 lire aussi<\/p>\n            <div class=\"read-also__list\">\n            <p><strong><a href=\"https:\/\/sherpas.com\/blog\/ia-coder\/\">Tu savais que l&#8217;IA t&#8217;aide aussi \u00e0 coder<\/a> ?<\/strong><\/p>\n\n        <\/div>\n    <\/section>\n\n\n<section class=\"push \">\n        <div >\n            \n                                                <div class=\"push__container  qcd\" data-target=\"_self\" data-qcd=\"aHR0cHM6Ly9zaGVycGFzLmNvbS9wcm9mZXNzZXVycz9zaWdudXA9dHJ1ZQ==\" data-banner=\"2\" data-name=\"Cours part&amp;#8217; global #1 = CPG1\" style=\"background-color: #F3FBF7\" >\n                                                                        <div class=\"push__teachers\">\n    <div class=\"d-flex justify-content-center d-md-none\">\n        <img decoding=\"async\" class=\"push__logo\" src=\"\/content\/themes\/sherpas-theme\/dist\/images\/logo.svg\" alt=\"Logo Sherpas\">\n    <\/div>\n    <div class=\"swiper\">\n        <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Hugo2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Hugo<\/p>                          <p class=\"push__teachers-school\">Insa Lyon<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">16\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Jade2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Jade<\/p>                          <p class=\"push__teachers-school\">Sciences Po Paris<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">21\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Jeanne2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Jeanne<\/p>                          <p class=\"push__teachers-school\">Aix-Marseille Universit\u00e9<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">17\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Pierre2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Pierre<\/p>                          <p class=\"push__teachers-school\">ESSEC<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">16\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Olivier2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Olivier<\/p>                          <p class=\"push__teachers-school\">La Sorbonne<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">13\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Thibault2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Thibault<\/p>                          <p class=\"push__teachers-school\">ENS Paris Ulm<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">20\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Sophie2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Sophie<\/p>                          <p class=\"push__teachers-school\">Sciences Po Bordeaux<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">12\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Antoine2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Antoine<\/p>                          <p class=\"push__teachers-school\">Sciences Po Paris<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">18\u20ac\/h\/h<\/p>                     <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n                                                    <div class=\"push__content\">\n                                                            <div  class=\"d-none d-md-block\" >\n                                    <img decoding=\"async\" class=\"push__logo\" src=\"\/content\/themes\/sherpas-theme\/dist\/images\/logo.svg\"\n                                        alt=\"Logo Sherpas\">\n                                <\/div>\n                                                                                        <div class=\"push__title\"><p>Ton premier cours particulier est offert ! <span role=\"img\" aria-label=\"\ud83c\udf81\">\ud83c\udf81<\/span><!-- notionvc: 91b6b7d7-50f2-46f4-ae1f-ecbabe834aad --><\/p>\n<\/div>\n                                                                                        <div class=\"push__text\"><p>Nos profs sont pass\u00e9s par les meilleures \u00e9coles et universit\u00e9s.<!-- notionvc: 21bb66b6-b36d-4ce8-8950-173722d75a1e --><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n                                                        <div class=\"push__promo-button   \">\n                                                                                                    <div\n                                        class=\"btn btn-primary\"\n                                        style=\"color: #ffffff; border-color: ; background-color: \"\n\n                                    >\n                                        J&#8217;EN PROFITE MAINTENANT !\n                                    <\/div>\n                                                            <\/div>\n                                                    <\/div>\n                                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udfa8 Une r\u00e9volution dans les industries cr\u00e9atives<\/h2>\n\n\n\n<p>L\u2019IA g\u00e9n\u00e9rative ne se contente pas de faire du buzz.<strong> Elle transforme en profondeur<\/strong> <strong>les m\u00e9tiers de la cr\u00e9ation<\/strong> : r\u00e9daction, design, vid\u00e9o, musique\u2026 Les artistes et cr\u00e9ateurs se retrouvent face \u00e0 un <strong>dilemme <\/strong>: <strong>outil magique ou menace pour l\u2019emploi ?<\/strong> On va voir \u00e7a en d\u00e9tail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u270d\ufe0f La r\u00e9daction automatis\u00e9e : des articles en un clic<\/h3>\n\n\n\n<p>L\u2019un des premiers domaines touch\u00e9s, c\u2019est <strong>l\u2019\u00e9criture<\/strong>. Blogs, newsletters, rapports, sc\u00e9narios\u2026 Les IA comme ChatGPT, Jasper ou Copy.ai sont capables de <strong><a href=\"https:\/\/sherpas.com\/blog\/meilleurs-outils-de-redaction-ia\/\">r\u00e9diger des textes<\/a> relativement fluides et bien structur\u00e9s<\/strong> en quelques secondes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udcdc Comment \u00e7a fonctionne ?<\/h4>\n\n\n\n<p>L\u2019IA analyse des milliards de textes : elle identifie <strong>les structures narratives<\/strong>, les tournures de phrases, et le ton \u00e0 adopter. Ensuite, elle g\u00e9n\u00e8re un texte <strong>adapt\u00e9 au contexte<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83c\udfc6 Les avantages<\/h4>\n\n\n\n<p>\u2705 <strong>Gain de temps \u00e9norme<\/strong> : plus besoin de r\u00e9diger un article en 4 heures quand l\u2019IA fait une premi\u00e8re version en 5 minutes, que tu peux corriger et rendre plus fluide.<br>\u2705 <strong>Am\u00e9lioration du SEO<\/strong> : les IA optimisent les textes pour Google (on parle de r\u00e9f\u00e9rencement naturel).<br>\u2705 <strong>Cr\u00e9ativit\u00e9 boost\u00e9e<\/strong> : un bon point de d\u00e9part pour un <a href=\"https:\/\/sherpas.com\/blog\/metier-de-redacteur-web\/\">r\u00e9dacteur web<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/media4.giphy.com\/media\/v1.Y2lkPTc5MGI3NjExdHU3NmgyeTJubzNubnBhOTV4NGRxcjZxZTJtbWdjZDlmMnBpbzRvMyZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw\/rjOqSRhdqkWCOW9exp\/giphy.gif\" alt=\"Brainstorm\"\/><figcaption class=\"wp-element-caption\"><em>L&#8217;IA en permanence&#8230;<\/em><\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">\u26a0\ufe0f Les limites<\/h4>\n\n\n\n<p>\u274c <strong>Contenu g\u00e9n\u00e9rique<\/strong> : l\u2019IA ne remplace pas la plume d\u2019un expert, et ses articles sont souvent r\u00e9p\u00e9titifs.<br>\u274c <strong>Risque de plagiat<\/strong> : m\u00eame si elle g\u00e9n\u00e8re du neuf, l\u2019IA s\u2019inspire fortement de son corpus d\u2019apprentissage, et g\u00e9n\u00e8re souvent des donn\u00e9es ou informations invent\u00e9es.&nbsp;<br>\u274c <strong>Manque d\u2019\u00e9motion et de storytelling<\/strong> : l\u2019IA peine \u00e0 capturer l\u2019essence \u00e9motionnelle d\u2019une histoire, rendant ses \u00e9crits souvent moins percutants et engageants.<\/p>\n\n\n<section class=\"you-know\">\n                <div class=\"you-know__title\"><\/div>\n                        <div class=\"you-know__text\">\n            <p><span style=\"font-weight: 400;\">\ud83d\udca1 L\u2019IA n\u2019est <\/span><b>pas une menace pour les r\u00e9dacteurs<\/b><span style=\"font-weight: 400;\">, mais un <\/span><b>assistant puissant<\/b><span style=\"font-weight: 400;\">. Elle permet de <\/span><b>gagner du temps<\/b><span style=\"font-weight: 400;\"> et de g\u00e9n\u00e9rer des id\u00e9es, mais<\/span><b> elle ne remplacera pas l\u2019humain<\/b><span style=\"font-weight: 400;\"> sur la finesse et l\u2019\u00e9motion. Il ne faut donc surtout pas en d\u00e9pendre !<\/span><\/p>\n\n        <\/div>\n              <\/section>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udfa8 Le design et l\u2019illustration : entre cr\u00e9ativit\u00e9 et automatisation<\/h3>\n\n\n\n<p>L\u2019IA ne s\u2019arr\u00eate pas au texte ! Elle <strong><a href=\"https:\/\/sherpas.com\/blog\/ia-generer-images\/\">g\u00e9n\u00e8re aussi des images<\/a> et des designs<\/strong> en un clin d\u2019\u0153il.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd8c\ufe0f Quels sont les outils qui cartonnent ?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>DALL\u00b7E 3<\/strong> : cr\u00e9e des illustrations ultra-r\u00e9alistes \u00e0 partir de descriptions textuelles.<\/li>\n\n\n\n<li><strong>MidJourney<\/strong> : utilis\u00e9 par les artistes pour g\u00e9n\u00e9rer des concepts visuels en quelques secondes.<\/li>\n\n\n\n<li><strong>Adobe Firefly<\/strong> : int\u00e8gre l\u2019IA directement dans Photoshop pour retoucher ou cr\u00e9er des visuels automatiquement.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83c\udfad Les opportunit\u00e9s pour les cr\u00e9atifs<\/h4>\n\n\n\n<p>\u2705 <strong>Cr\u00e9ation acc\u00e9l\u00e9r\u00e9e<\/strong> : plus besoin de passer des heures \u00e0 dessiner des concepts. Tu peux m\u00eame <strong><a href=\"https:\/\/sherpas.com\/blog\/ia-powerpoint\/\">r\u00e9aliser des PowerPoints avec l&#8217;IA<\/a><\/strong> ! <br>\u2705 <strong>Exploration infinie<\/strong> : teste <strong>des styles graphiques uniques<\/strong> en un clic.<br>\u2705 <strong>Outils int\u00e9gr\u00e9s<\/strong> : l\u2019IA devient un assistant pour les <a href=\"https:\/\/sherpas.com\/blog\/fiche-metier-de-graphiste\/\"><strong>graphistes<\/strong><\/a>, pas un rempla\u00e7ant.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udea8 Les d\u00e9fis et risques<\/h4>\n\n\n\n<p>\u274c <strong>Originalit\u00e9 en question<\/strong> : peut-on encore parler d\u2019\u0153uvre unique ?<br>\u274c <strong>Impact sur l\u2019emploi<\/strong> : les illustrateurs craignent une standardisation des visuels.<br>\u274c <strong>Probl\u00e8mes de droits d\u2019auteur<\/strong> : beaucoup d\u2019IA s\u2019entra\u00eenent sur des images sans l\u2019accord des artistes, ce qui pose un vrai probl\u00e8me l\u00e9gal.<\/p>\n\n\n<section class=\"read-also\">\n    <p class=\"read-also__title\">\u00c0 lire aussi<\/p>\n            <div class=\"read-also__list\">\n            <p><a href=\"https:\/\/sherpas.com\/blog\/ia-vol-donnees\/\"><strong>Tout sur l&#8217;IA et le vol des donn\u00e9es<\/strong><\/a><\/p>\n\n        <\/div>\n    <\/section>\n\n\n<section class=\"you-know\">\n                <div class=\"you-know__title\"><\/div>\n                        <div class=\"you-know__text\">\n            <p><span style=\"font-weight: 400;\">\ud83d\udca1 <\/span><b>Alors, comment faire ?<\/b><span style=\"font-weight: 400;\"> Les designers doivent apprendre \u00e0 <\/span><b>coexister avec l\u2019IA<\/b><span style=\"font-weight: 400;\">. Ceux qui sauront l\u2019utiliser comme <\/span><b>un outil d\u2019optimisation et d\u2019inspiration<\/b><span style=\"font-weight: 400;\"> seront ceux qui tireront leur \u00e9pingle du jeu.<\/span><\/p>\n\n        <\/div>\n              <\/section>\n\n\n<section class=\"push \">\n        <div >\n            \n                                                <div class=\"push__container  qcd\" data-target=\"_self\" data-qcd=\"aHR0cHM6Ly9zaGVycGFzLmNvbS9wcm9mZXNzZXVycz9zaWdudXA9dHJ1ZQ==\" data-banner=\"2\" data-name=\"Cours part&amp;#8217; global #3 = CPG3\" style=\"background-color: #F3FBF7\" >\n                                                                        <div class=\"push__teachers\">\n    <div class=\"d-flex justify-content-center d-md-none\">\n        <img decoding=\"async\" class=\"push__logo\" src=\"\/content\/themes\/sherpas-theme\/dist\/images\/logo.svg\" alt=\"Logo Sherpas\">\n    <\/div>\n    <div class=\"swiper\">\n        <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Martin2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Martin<\/p>                          <p class=\"push__teachers-school\">HEC Paris<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">23\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Jade2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Jade<\/p>                          <p class=\"push__teachers-school\">Sciences Po Paris<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">21\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Bastien2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Bastien<\/p>                          <p class=\"push__teachers-school\">Polytechnique<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">26\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Emilie2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Emilie<\/p>                          <p class=\"push__teachers-school\">Sciences Po Lyon<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">19\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Hugo2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Hugo<\/p>                          <p class=\"push__teachers-school\">Insa Lyon<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">16\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Alma2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Alma<\/p>                          <p class=\"push__teachers-school\">ENS Paris-Saclay<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">24\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/David2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">David<\/p>                          <p class=\"push__teachers-school\">EDHEC<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">25\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Jeanne2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Jeanne<\/p>                          <p class=\"push__teachers-school\">Aix-Marseille Universit\u00e9<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">17\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n                                                    <div class=\"push__content\">\n                                                            <div  class=\"d-none d-md-block\" >\n                                    <img decoding=\"async\" class=\"push__logo\" src=\"\/content\/themes\/sherpas-theme\/dist\/images\/logo.svg\"\n                                        alt=\"Logo Sherpas\">\n                                <\/div>\n                                                                                        <div class=\"push__title\"><p>Besoin de cours particuliers ? <span role=\"img\" aria-label=\"\u2728\">\u2728<\/span><!-- notionvc: 27874cb7-7cca-4c68-a2e3-ea8000cbb55b --><\/p>\n<\/div>\n                                                                                        <div class=\"push__text\"><p><span style=\"color: #48b378;\">4 points<\/span> de plus sur ta <span style=\"color: #48b378;\">moyenne<\/span> avec nos profs Sherpas ! <span role=\"image\" aria-label=\"\ud83d\udcc8\">\ud83d\udcc8<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n                                                        <div class=\"push__promo-button   \">\n                                                                                                    <div\n                                        class=\"btn btn-primary\"\n                                        style=\"color: ; border-color: ; background-color: \"\n\n                                    >\n                                        JE PRENDS UN COURS GRATUIT !\n                                    <\/div>\n                                                            <\/div>\n                                                    <\/div>\n                                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udfa5 Vid\u00e9o et cin\u00e9ma : l\u2019IA change la production audiovisuelle<\/h3>\n\n\n\n<p><strong>Et si un film pouvait \u00eatre mont\u00e9 automatiquement<\/strong> <strong>et en quelques secondes ?<\/strong> L\u2019IA g\u00e9n\u00e9rative arrive aussi <strong>dans le monde du cin\u00e9ma et du contenu vid\u00e9o<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83c\udfac Les outils qui changent tout<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Runway<\/strong> : g\u00e9n\u00e8re des clips vid\u00e9o complets \u00e0 partir de simples descriptions.<\/li>\n\n\n\n<li><strong>Synthesia<\/strong> : cr\u00e9e des avatars virtuels capables de parler et d\u2019expliquer un sujet.<\/li>\n\n\n\n<li><strong>DeepBrain AI<\/strong> : construit des vid\u00e9os d\u2019entreprise en un temps record.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udccc L\u2019impact sur l\u2019industrie<\/h4>\n\n\n\n<p>\u2705 <strong>Production acc\u00e9l\u00e9r\u00e9e<\/strong> : moins de temps pour monter et \u00e9diter.<br>\u2705 <strong>Effets sp\u00e9ciaux plus accessibles<\/strong> : avant r\u00e9serv\u00e9s aux studios Hollywoodiens, maintenant accessibles en ligne.<br>\u2705 <strong>R\u00e9duction des co\u00fbts<\/strong> : moins de mat\u00e9riel et de main-d\u2019\u0153uvre n\u00e9cessaires.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u26a0\ufe0f Les limites et les pol\u00e9miques<\/h4>\n\n\n\n<p>\u274c <strong>Authenticit\u00e9 en question<\/strong> : peut-on encore distinguer une vid\u00e9o r\u00e9elle d\u2019une vid\u00e9o IA ?<br>\u274c <strong>Impact sur l\u2019emploi<\/strong> : l\u2019automatisation r\u00e9duit le besoin de monteurs, graphistes et techniciens, mena\u00e7ant les emplois pr\u00e9caires du secteur.<\/p>\n\n\n\n<p>\u274c <strong>Manque de cr\u00e9ativit\u00e9 <\/strong>: l\u2019IA ne cr\u00e9e pas de contenu v\u00e9ritablement original, d\u2019o\u00f9 l\u2019importance de reconna\u00eetre et respecter le travail des r\u00e9alisateurs et monteurs.<br>\u274c <strong><em>Deepfakes <\/em><\/strong><strong>et manipulation<\/strong> : l\u2019IA peut \u00eatre utilis\u00e9e pour <strong>cr\u00e9er des fausses vid\u00e9os<\/strong> \u00e0 des fins malveillantes (un vrai probl\u00e8me sur les r\u00e9seaux sociaux).<\/p>\n\n\n<section class=\"read-also\">\n    <p class=\"read-also__title\">\u00c0 lire aussi<\/p>\n            <div class=\"read-also__list\">\n            <p><strong><a href=\"https:\/\/sherpas.com\/blog\/ne-pas-se-faire-avoir-ia\/\">Comment ne pas se faire avoir par l&#8217;IA<\/a> ?<\/strong><\/p>\n\n        <\/div>\n    <\/section>\n\n\n<section class=\"you-know\">\n                <div class=\"you-know__title\"><\/div>\n                        <div class=\"you-know__text\">\n            <p><span style=\"font-weight: 400;\">\ud83d\udca1 L\u2019IA g\u00e9n\u00e9rative offre des<\/span><b> opportunit\u00e9s pour les amateurs aux vid\u00e9os<\/b><span style=\"font-weight: 400;\"> et permet aux monteurs professionnels de gagner du temps. Mais<\/span><b> elle ne remplace pas les talents indispensables \u00e0 cette industrie cr\u00e9ative.<\/b><\/p>\n\n        <\/div>\n              <\/section>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udfb5 Musique et IA : la cr\u00e9ativit\u00e9 automatis\u00e9e<\/h3>\n\n\n\n<p>Dernier domaine en pleine mutation : <strong>la musique<\/strong> ! Certaines IA sont capables de <strong>composer des morceaux entiers<\/strong> en fonction d\u2019un style ou d\u2019une humeur.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83c\udfa7 Les IA qui r\u00e9volutionnent la musique<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AIVA<\/strong> : compose des musiques orchestrales en quelques secondes.<\/li>\n\n\n\n<li><strong>Boomy<\/strong> : permet \u00e0 n\u2019importe qui de cr\u00e9er un morceau de pop, rock ou \u00e9lectro instantan\u00e9ment.<\/li>\n\n\n\n<li><strong>Jukebox d\u2019OpenAI<\/strong> : G\u00e9n\u00e8re de la musique avec paroles et voix chant\u00e9es.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83c\udfbc L\u2019IA, un nouvel instrument ?<\/h4>\n\n\n\n<p>\u2705 <strong>Cr\u00e9ation instantan\u00e9e<\/strong> : plus besoin d\u2019apprendre un instrument pour composer.<br>\u2705 <strong>Aide aux musiciens<\/strong> : peut \u00eatre utilis\u00e9e pour trouver de nouvelles id\u00e9es m\u00e9lodiques.<br>\u2705 <strong>Personnalisation totale<\/strong> : on peut demander une musique adapt\u00e9e \u00e0 une humeur ou un \u00e9v\u00e9nement pr\u00e9cis.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u26a0\ufe0f Les risques et critiques<\/h4>\n\n\n\n<p>\u274c <strong>Manque d\u2019\u00e9motion<\/strong> : l\u2019IA sait faire des m\u00e9lodies, mais peine \u00e0 transmettre le ressenti humain et la profondeur \u00e9motionnelle de la musique.<br>\u274c <strong>Droits d\u2019auteur<\/strong> : qui poss\u00e8de la musique g\u00e9n\u00e9r\u00e9e par une IA ?<br>\u274c <strong>Uniformisation du son<\/strong> : risque de voir \u00e9merger une musique sans personnalit\u00e9.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/media4.giphy.com\/media\/v1.Y2lkPTc5MGI3NjExbjBwbWM0c2txNWxuaWkzanVnN2Q4bGU4NW9qejdkMXc1ZWhtNnB6aCZlcD12MV9pbnRlcm5hbF9naWZfYnlfaWQmY3Q9Zw\/ZXB6TlgqIKJ3HP5aLD\/giphy.gif\" alt=\"Femme \u00e9coutant avec un casque\" style=\"width:310px;height:auto\"\/><figcaption class=\"wp-element-caption\"><em>Toi \u00e9coutant la premi\u00e8re version de l&#8217;IA<\/em><\/figcaption><\/figure><\/div>\n\n<section class=\"you-know\">\n                <div class=\"you-know__title\"><\/div>\n                        <div class=\"you-know__text\">\n            <p><span style=\"font-weight: 400;\">\ud83d\udca1 <\/span><b>L\u2019IA ne remplace pas les artistes<\/b><span style=\"font-weight: 400;\">, mais elle <\/span><b>\u00e9largit les possibilit\u00e9s<\/b><span style=\"font-weight: 400;\"> de cr\u00e9ation. Elle peut \u00eatre <\/span><b>une aide pour<\/b><span style=\"font-weight: 400;\"> les musiciens et les amateurs en d\u00e9couverte, mais <\/span><b>jamais le r\u00e9sultat final.<\/b><\/p>\n\n        <\/div>\n              <\/section>\n\n\n<section class=\"relance\">\n        <div >\n                            <a href=\"https:\/\/sherpas.com\/professeurs\">\n                    <div class=\"relance__container\"\n                        >\n                        \n                                                        <picture>\n                            <source srcset=\"https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2023\/07\/relance-cours-particulier-4.jpg\" media=\"(min-width: 999px)\">\n                            <source srcset=\"https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2023\/07\/relance-cours-particulier-4.jpg\" media=\"(max-width: 999px)\">\n                                <img decoding=\"async\"\n                                    src=\"https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2023\/07\/relance-cours-particulier-4.jpg\"\n                                    alt=\"Personne qui donne des cours particuliers\"\n                                >\n                            <\/picture>\n                                                <div class=\"relance__content\">\n                            \n                                <div class=\"relance__title\"> <p><strong>Besoin d\u2019un coup de pouce pour tes \u00e9tudes ? Prends un cours particulier avec l\u2019un de nos profs Sherpas !<\/strong><\/p>\n<\/div>\n                                                        <button type=\"button\"\n                                    class=\"relance__button btn btn-white\">\n                                Le premier cours est offert \ud83c\udf81\n                            <\/button>\n                        <\/div>\n                    <\/div>\n                <\/a>\n                    <\/div>\n    <\/section>\n\n    \n\n\n<h2 class=\"wp-block-heading\">\ud83e\uddd0 IA g\u00e9n\u00e9rative : alli\u00e9e ou menace pour la cr\u00e9ation ?<\/h2>\n\n\n\n<p>On l\u2019a vu, l\u2019IA g\u00e9n\u00e9rative <strong>est un outil incroyable<\/strong> qui change les r\u00e8gles du jeu <strong>dans tous les domaines cr\u00e9atifs<\/strong>. Mais elle <strong>ne remplace pas le talent humain<\/strong>. Un bon texte, une belle image, une musique \u00e9mouvante, ce n\u2019est pas juste une question d\u2019algorithme\u2026 C\u2019est aussi une question <strong>d\u2019intention, de v\u00e9cu, de ressenti<\/strong>. \ud83c\udf31<\/p>\n\n\n\n<p>Alors, plut\u00f4t que de la voir comme une menace, il vaut mieux <strong>apprendre \u00e0 travailler avec<\/strong> et <strong>l\u2019utiliser pour booster son imagination et sa productivit\u00e9<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd11 Les comp\u00e9tences indispensables pour survivre \u00e0 l\u2019\u00e8re de l\u2019IA<\/h3>\n\n\n\n<p>Tu veux rester comp\u00e9titif sur le march\u00e9 du travail ? Alors, voici <strong>les comp\u00e9tences \u00e0 d\u00e9velopper<\/strong> pour ne pas te faire distancer.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83e\udde0 Les <em>soft skills<\/em>&nbsp;<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cr\u00e9ativit\u00e9<\/strong> \ud83c\udfa8 : l\u2019IA ne peut pas (encore) avoir des id\u00e9es originales.<\/li>\n\n\n\n<li><strong>Esprit critique<\/strong> \ud83d\udd0d : pour analyser les contenus g\u00e9n\u00e9r\u00e9s et rep\u00e9rer les erreurs.<\/li>\n\n\n\n<li><strong>Adaptabilit\u00e9<\/strong> \ud83d\udd04 : ceux qui sauront <strong>s\u2019approprier l\u2019IA<\/strong> auront un avantage sur le march\u00e9 de l\u2019emploi.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udcbb Les<em> hard skills&nbsp;<\/em><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Savoir utiliser des outils d\u2019IA<\/strong> \ud83d\udee0\ufe0f : c\u2019est important de tester les outils comme ChatGPT, MidJourney, Runway\u2026<\/li>\n\n\n\n<li><strong>Comprendre le <\/strong><strong><em>machine learning<\/em><\/strong> \ud83e\udd16 : pas besoin d\u2019\u00eatre ing\u00e9nieur, mais comprendre les termes basiques sur l\u2019IA est un plus.<\/li>\n\n\n\n<li><strong>Ma\u00eetriser l\u2019optimisation de prompts<\/strong> \ud83c\udfaf : savoir formuler une demande de mani\u00e8re pr\u00e9cise pour obtenir les meilleurs r\u00e9sultats avec l&#8217;IA.<\/li>\n<\/ul>\n\n\n<section class=\"you-know\">\n                <div class=\"you-know__title\"><\/div>\n                        <div class=\"you-know__text\">\n            <p><span style=\"font-weight: 400;\">\ud83d\udc49 L\u2019IA g\u00e9n\u00e9rative <\/span><b>ne remplace pas l\u2019humain<\/b><span style=\"font-weight: 400;\">, elle <\/span><b>le pousse \u00e0 \u00e9voluer<\/b><span style=\"font-weight: 400;\">. C\u2019est un <\/span><b>levier puissant<\/b><span style=\"font-weight: 400;\">, mais qui doit \u00eatre <\/span><b>utilis\u00e9 avec discernement<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n        <\/div>\n              <\/section>\n\n\n<section class=\"read-also\">\n    <p class=\"read-also__title\">\u00c0 lire aussi<\/p>\n            <div class=\"read-also__list\">\n            <p><strong>Pour en savoir plus sur les probl\u00e8mes de l&#8217;IA, voici nos articles :\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/sherpas.com\/blog\/limites-ia\/\"><strong>Les limites actuelles de l&#8217;IA<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/sherpas.com\/blog\/impact-environnement-ia\/\"><strong>L&#8217;empreinte cach\u00e9e de l&#8217;IA<\/strong><\/a><\/p>\n\n        <\/div>\n    <\/section>\n\n\n\n<p>Si tu es cr\u00e9atif, entrepreneur, passionn\u00e9 de tech, il est temps <strong>d\u2019apprendre \u00e0 collaborer avec l\u2019IA plut\u00f4t que de la craindre<\/strong> ! <strong>Reste n\u00e9anmoins vigilant<\/strong> :<strong> relis-toi <\/strong>et <strong>v\u00e9rifie <\/strong>les donn\u00e9es, et l\u2019IA t&#8217;aidera \u00e0 \u00eatre<strong> plus performant<\/strong>. \ud83d\udcc8<\/p>\n\n\n\n<p>On esp\u00e8re que cet article t\u2019a plu. N\u2019h\u00e9site pas \u00e0 prendre un<strong> <\/strong><a href=\"https:\/\/sherpas.com\/professeurs\" rel=\"noreferrer noopener\"><strong>cours particulier chez les Sherpas<\/strong><\/a> pour aller plus loin dans ton apprentissage ! \ud83d\ude80<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-green-cyan-background-color has-background wp-element-button\" href=\"https:\/\/sherpas.com\/professeurs\"><strong>Le premier cours est offert<\/strong> \ud83c\udf81<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;302655&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Tu as aim\u00e9 cet article ?&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;L\u2019IA g\u00e9n\u00e9rative : un tournant majeur dans la cr\u00e9ation de contenu \u2728&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Tu as aim\u00e9 cet article ?<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;L\u2019IA est-elle en train de remplacer la cr\u00e9ativit\u00e9 humaine ?&#8221; C\u2019est une question que tu t\u2019es peut-\u00eatre d\u00e9j\u00e0 (&#8230;)<\/p>\n","protected":false},"author":371,"featured_media":302656,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"category":[895,122],"tag":[773],"class_list":["post-302655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-et-societe","category-lifestyle","tag-intelligence-artificielle"],"acf":[],"_links":{"self":[{"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/posts\/302655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/users\/371"}],"replies":[{"embeddable":true,"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/comments?post=302655"}],"version-history":[{"count":0,"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/posts\/302655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/media\/302656"}],"wp:attachment":[{"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/media?parent=302655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/category?post=302655"},{"taxonomy":"tag","embeddable":true,"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/tag?post=302655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}