{"id":252484,"date":"2024-11-12T11:04:17","date_gmt":"2024-11-12T10:04:17","guid":{"rendered":"https:\/\/sherpas.com\/blog\/?p=252484"},"modified":"2025-04-28T10:10:49","modified_gmt":"2025-04-28T08:10:49","slug":"chef-produit-marketing","status":"publish","type":"post","link":"https:\/\/sherpas.com\/blog\/chef-produit-marketing\/","title":{"rendered":"Le m\u00e9tier de chef de produit marketing est-il fait pour toi ? \ud83d\udcca"},"content":{"rendered":"\n<p>Envie de cr\u00e9er des produits qui marquent les esprits ? Le <strong>chef de produit marketing<\/strong> est le lien entre une marque et ses clients, de la conception \u00e0 la vente. Dans ce r\u00f4le, tu g\u00e8res strat\u00e9gie, analyse et innovation pour lancer <em>LE<\/em> produit qui fera la diff\u00e9rence ! Comment acc\u00e9der \u00e0 ce m\u00e9tier, quelles comp\u00e9tences d\u00e9velopper, et \u00e0 quoi ressemble le quotidien d\u2019un chef de produit ? D\u00e9couvre tout ce qu\u2019il faut savoir pour te lancer dans cette carri\u00e8re ! \ud83d\ude80<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cest-quoi-le-metier-de-chef-de-produit-marketing\">C\u2019est quoi le m\u00e9tier de chef de produit marketing? \ud83e\udd14<\/h2>\n\n\n\n<p>Le chef de produit marketing, <strong>c\u2019est un peu le pont entre l\u2019entreprise et le consommateur<\/strong>. Il doit r\u00e9fl\u00e9chir \u00e0 rendre les <strong>produits<\/strong> les plus <strong>attractifs<\/strong> possibles en fonction de <strong>la cible de consommateurs <\/strong>\ud83c\udfaf<\/p>\n\n\n\n<p>Pr\u00e9sent <strong>de la conception \u00e0 la vente<\/strong>, il doit r\u00e9fl\u00e9chir aux<strong> aspects techniques<\/strong>, <strong>marketing<\/strong> et <strong>commerciaux<\/strong> du produit : un v\u00e9ritable<strong> m\u00e9tier de coordination<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"comment-devenir-chef-de-produit-marketing\">Comment devenir chef de produit marketing? \ud83c\udf93<\/h2>\n\n\n\n<p>Pour devenir chef de produit marketing,<strong> il est fortement recommand\u00e9 d\u2019avoir un bac+4 ou un bac+5<\/strong> dans le domaine du marketing, car c\u2019est<strong> un poste \u00e0 haute responsabilit\u00e9<\/strong> qui demande des <strong>savoir-faire techniques<\/strong>. <strong><a href=\"https:\/\/sherpas.com\/blog\/trouver-ta-voie\/alternance-stages\/alternance\/\" data-type=\"post\">L\u2019alternance<\/a><\/strong> est aussi appr\u00e9ci\u00e9e. On te donne <strong>un exemple de parcours d\u2019\u00e9tude typique<\/strong>, que ce soit via des BTS, licences, masters&#8230;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"avec-un-bac-2\">Avec un Bac +2 <\/h3>\n\n\n\n<p>Tu peux opter pour des<strong> formations courtes<\/strong> pour acqu\u00e9rir une professionnalisation rapide.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Un <a href=\"https:\/\/sherpas.com\/blog\/bts-ndrc\/\">BTS NDRC<\/a> <\/strong>(N\u00e9gociation et Digitalisation de la Relation Clients)<\/li>\n\n\n\n<li><strong>Un <a href=\"https:\/\/sherpas.com\/blog\/bts-mco\/\" data-type=\"post\" data-id=\"233993\">BTS MCO<\/a> <\/strong>(Management Commercial op\u00e9rationnel)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"au-niveau-bac-3\">Au niveau Bac +3<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Un <a href=\"https:\/\/sherpas.com\/blog\/qu-est-ce-qu-un-but\/\" data-type=\"post\" data-id=\"189439\">BUT<\/a> en marketing <\/strong>(Techniques de commercialisation\/ Information-Communication\/ Gestion Administrative et commerciale des Organisations\u2026)<\/li>\n\n\n\n<li><strong>Une licence professionnelle <\/strong>en Marketing<strong>&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>Une licence en communication&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>Un bachelor<\/strong> d\u2019\u00e9cole de commerce&nbsp;<\/li>\n\n\n\n<li><strong>Un bachelor<\/strong> d\u2019\u00e9cole de marketing\/ communication.<strong>&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bac-5-et-equivalents\">Bac +5 et \u00e9quivalents \ud83d\udc47<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un dipl\u00f4me d\u2019<a href=\"https:\/\/sherpas.com\/blog\/trouver-ta-voie\/ecoles-etablissements\/fiches\/ecoles-commerce\/\">\u00e9cole de commerce<\/a><\/li>\n\n\n\n<li>Un dipl\u00f4me d\u2019<a href=\"https:\/\/sherpas.com\/blog\/trouver-ta-voie\/ecoles-etablissements\/fiches\/ecoles-communication\/\" data-type=\"category\">\u00e9cole de communication<\/a><\/li>\n\n\n\n<li><strong>Master en marketing\/management\/distribution\/gestion<\/strong>, au sein d\u2019une fac ou d\u2019un <a href=\"https:\/\/sherpas.com\/blog\/trouver-ta-voie\/ecoles-etablissements\/fiches\/iae\/\" data-type=\"page\" data-id=\"263630\">IAE<\/a><\/li>\n<\/ul>\n\n\n<section class=\"push \">\n        <div >\n            \n                                                <div class=\"push__container  qcd\" data-target=\"_self\" data-qcd=\"aHR0cHM6Ly9zaGVycGFzLmNvbS9mdW5uZWwtc3R1ZGVudC1xdWFsaWZpY2F0aW9u\" data-banner=\"2\" data-name=\"Cours part&amp;rsquo; global #1 = CPG1\" style=\"background-color: #F3FBF7\" >\n                                                                        <div class=\"push__teachers\">\n    <div class=\"d-flex justify-content-center d-md-none\">\n        <img decoding=\"async\" class=\"push__logo\" src=\"\/content\/themes\/sherpas-theme\/dist\/images\/logo.svg\" alt=\"Logo Sherpas\">\n    <\/div>\n    <div class=\"swiper\">\n        <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/sherpas.com\/content\/uploads\/2022\/01\/Martin2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Martin<\/p>                          <p class=\"push__teachers-school\">HEC Paris<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">23\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/sherpas.com\/content\/uploads\/2022\/01\/Emilie2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Emilie<\/p>                          <p class=\"push__teachers-school\">Sciences Po Lyon<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">19\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/sherpas.com\/content\/uploads\/2022\/01\/Antoine2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Antoine<\/p>                          <p class=\"push__teachers-school\">Sciences Po Paris<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">18\u20ac\/h\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/sherpas.com\/content\/uploads\/2022\/01\/Thibault2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Thibault<\/p>                          <p class=\"push__teachers-school\">ENS Paris Ulm<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">20\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/sherpas.com\/content\/uploads\/2022\/01\/Nicolas2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Nicolas<\/p>                          <p class=\"push__teachers-school\">CentraleSup\u00e9lec<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">17\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/sherpas.com\/content\/uploads\/2022\/01\/Emma2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Emma<\/p>                          <p class=\"push__teachers-school\">Dauphine<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">15\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/sherpas.com\/content\/uploads\/2022\/01\/David2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">David<\/p>                          <p class=\"push__teachers-school\">EDHEC<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">25\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/sherpas.com\/content\/uploads\/2022\/01\/Margot2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Margot<\/p>                          <p class=\"push__teachers-school\">Arts et M\u00e9tiers ParisTech<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">22\u20ac\/h\/h<\/p>                     <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n                                                    <div class=\"push__content\">\n                                                            <div  class=\"d-none d-md-block\" >\n                                    <img decoding=\"async\" class=\"push__logo\" src=\"\/content\/themes\/sherpas-theme\/dist\/images\/logo.svg\"\n                                        alt=\"Logo Sherpas\">\n                                <\/div>\n                                                                                        <div class=\"push__title\"><p>Ton premier cours particulier est offert ! <span role=\"img\" aria-label=\"\ud83c\udf81\">\ud83c\udf81<\/span><!-- notionvc: 91b6b7d7-50f2-46f4-ae1f-ecbabe834aad --><\/p>\n<\/div>\n                                                                                        <div class=\"push__text\"><p>Nos profs sont pass\u00e9s par les meilleures \u00e9coles et universit\u00e9s.<!-- notionvc: 21bb66b6-b36d-4ce8-8950-173722d75a1e --><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n                                                        <div class=\"push__promo-button   \">\n                                                                                                    <div\n                                        class=\"btn btn-primary\"\n                                        style=\"color: #ffffff; border-color: ; background-color: \"\n\n                                    >\n                                        J&rsquo;EN PROFITE MAINTENANT !\n                                    <\/div>\n                                                            <\/div>\n                                                    <\/div>\n                                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"les-missions-du-chef-de-produit-marketing\">Les missions du chef de produit marketing \u2705<\/h2>\n\n\n\n<p>Un<strong> chef de produit marketing<\/strong> se doit d\u2019\u00eatre <strong>polyvalent<\/strong> : entre notion de <strong>marketing, droit ou de commerce<\/strong>, il doit <strong>assurer et diriger<\/strong> une \u00e9quipe de marketing. Parmi ses <strong>missions<\/strong>, on retrouve :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9finir la strat\u00e9gie de produit selon le public suivi<\/li>\n\n\n\n<li>Faire une \u00e9tude de march\u00e9 pour \u00e9valuer la concurrence<\/li>\n\n\n\n<li>Proposer des am\u00e9liorations du produit<\/li>\n\n\n\n<li>Estimer le nombre de ventes vis\u00e9es<\/li>\n\n\n\n<li>Suivre la cr\u00e9ation de nouveaux produits<\/li>\n\n\n\n<li>S\u2019assurer d\u2019une strat\u00e9gie de diff\u00e9renciation<\/li>\n\n\n\n<li>Coordination et mise en \u0153uvre des strat\u00e9gies commerciales<\/li>\n\n\n\n<li>Assurer le lien entre les fournisseurs et l\u2019entreprise<\/li>\n\n\n\n<li>D\u00e9finir une strat\u00e9gie de comm<\/li>\n\n\n\n<li>Assister au lancement du produit<\/li>\n\n\n\n<li>Se renseigner sur la partie juridique, technique et commerciale du produit<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-5590e8cb wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-green-cyan-background-color has-background has-text-align-center wp-element-button\" href=\"https:\/\/sherpas.com\/blog\/guide-orientation\/\">Perdu dans ton orientation ?<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"le-salaire-dun-chef-de-produit-marketing\">Le salaire d\u2019un chef de produit marketing \ud83d\udcb8<\/h2>\n\n\n\n<p>Le <strong>salaire d\u2019un chef de produit marketing <\/strong>d\u00e9pend de nombreux facteurs comme la <strong>taille de l\u2019entreprise<\/strong>, la localisation et l\u2019exp\u00e9rience. Selon <a href=\"https:\/\/fr.indeed.com\/career\/chef-de-produit-marketing\/salaries\" target=\"_blank\" rel=\"noreferrer noopener\">Indeed<\/a>, le salaire moyen d\u2019un chef de produit marketing en France est de 41 176 \u20ac par an, avec une fourchette de 33 700 \u20ac \u00e0 62 000 \u20ac. \ud83d\udcb8<\/p>\n\n\n<section class=\"you-know\">\n                <div class=\"you-know__title\"><\/div>\n                        <div class=\"you-know__text\">\n            <p>Voil\u00e0 une <strong>estimation salariale<\/strong> selon le site du gouvernement <a href=\"https:\/\/www.oriane.info\/metier\/chef-de-produit\/537\" target=\"_blank\" rel=\"noopener\">Oriane<\/a> (pour le secteur priv\u00e9) :<\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\ud83d\udcb0 Le<strong> salaire brut moyen <\/strong>est de<strong> 2 700 euros bruts<\/strong><\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p>\ud83d\udcb0 Du c\u00f4t\u00e9 du <strong>salaire minimal<\/strong>, il s\u2019\u00e9l\u00e8verait \u00e0 <strong>1 551 euros bruts<\/strong><\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p>\ud83d\udcb0 Le <strong>salaire maximal<\/strong>, on l\u2019estimerait \u00e0<strong> 6 501 euros bruts<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\n        <\/div>\n              <\/section>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/14SAx6S02Io1ThOlOY\/giphy.gif\" alt=\"Une femme compte son argent apr\u00e8s avoir travaill\u00e9 en qualit\u00e9 de cheffe de projet marketing\"\/><figcaption class=\"wp-element-caption\"><em>Toi \u00e0 la fin de ta carri\u00e8re<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"qualites-et-competences-necessaires\">Qualit\u00e9s et comp\u00e9tences n\u00e9cessaires <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"des-competences-a-acquerir\">Des comp\u00e9tences \u00e0 acqu\u00e9rir \ud83d\udcaa<\/h3>\n\n\n<section class=\"citation\">\n        <q class=\"citation__text\"><p>Nous voulons que les <span style=\"color: #3366ff\">consommateurs<\/span> disent \u201c<span style=\"color: #3366ff\">c\u2019est un super produit<\/span>\u201d plut\u00f4t que \u201c<span style=\"color: #3366ff\">c\u2019est une super publicit\u00e9<\/span>\u201d<\/p>\n<\/q>\n\n                    <div class=\"citation__infos  citation__infos--full \">\n                                    <p class=\"citation__infos-name\">L\u00e9o Burnett<\/p>\n                                                    <p class=\"citation__infos-job\">R\u00e9seau d\u2019agence publicitaire<\/p>\n                            <\/div>\n            <\/section>\n\n\n\n<p>Tu l\u2019as compris : un chef de produit marketing <strong>veut faire r\u00eaver les consommateurs<\/strong>. En plus d\u2019\u00eatre un <strong>leader<\/strong>, il doit acqu\u00e9rir des <strong>comp\u00e9tences<\/strong>. Parmi celles-ci : <\/p>\n\n\n\n<p>\ud83c\udfaf La capacit\u00e9 de <strong>diriger et de travailler en \u00e9quipe&nbsp;<\/strong><\/p>\n\n\n\n<p>\ud83c\udfaf <strong>Analyse de march\u00e9<\/strong> et compr\u00e9hension des tendances<\/p>\n\n\n\n<p>\ud83c\udfaf Ma\u00eetrise des outils de gestion de projet (Asana, <a href=\"https:\/\/trello.com\/fr\" target=\"_blank\" rel=\"noreferrer noopener\">Trello<\/a>, <a href=\"https:\/\/sherpas.com\/blog\/comment-utiliser-notion\/\" data-type=\"post\" data-id=\"207712\">Notion<\/a>&#8230;) et d\u2019analyse de donn\u00e9es (Google Analytics&#8230;)<\/p>\n\n\n\n<p>\ud83c\udfaf Savoir faire des <strong>\u00e9tudes de march\u00e9<\/strong>, d\u00e9tailler <strong>les cibles de consommateurs et la concurrence<\/strong><\/p>\n\n\n\n<p>\ud83c\udfaf Savoir faire le <strong>lien entre l\u2019entreprise et les fournisseurs<\/strong><\/p>\n\n\n\n<p>\ud83c\udfaf Capacit\u00e9 \u00e0 interpr\u00e9ter des donn\u00e9es (<a href=\"https:\/\/sherpas.com\/blog\/data-scientist\/\" data-type=\"post\" data-id=\"253556\">data science<\/a>) et \u00e0 prendre des d\u00e9cisions bas\u00e9es sur les insights<\/p>\n\n\n\n<p>\ud83c\udfaf Mener un projet de<strong> A \u00e0 Z <\/strong>en tenant compte des<strong> contraintes de temps et de budget<\/strong><\/p>\n\n\n\n<p>\ud83c\udfaf Pouvoir <strong>affiner<\/strong> <strong>le produit<\/strong> gr\u00e2ce aux <strong>retours<\/strong>&nbsp;<\/p>\n\n\n\n<p>\ud83c\udfaf \u00catre \u00e0 l\u2019aise en <strong>analyse<\/strong>, <strong>en calcul<\/strong>, <strong>en strat\u00e9gie<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"evolution-professionnelle\">\u00c9volution professionnelle \ud83d\udcc8<\/h3>\n\n\n\n<p>Avec l\u2019exp\u00e9rience, <strong>un chef de produit marketing peut \u00e9voluer vers des postes de direction<\/strong> comme chef de groupe, <a href=\"https:\/\/sherpas.com\/blog\/product-owner\/\" data-type=\"post\" data-id=\"263926\">product owner<\/a>, responsable marketing ou m\u00eame <a href=\"https:\/\/sherpas.com\/blog\/directeur-marketing\/\" data-type=\"post\" data-id=\"244034\">directeur marketing<\/a>. Ces r\u00f4les offrent des responsabilit\u00e9s accrues, une visibilit\u00e9 strat\u00e9gique et une gestion plus large de l\u2019\u00e9quipe. \u00c0 ne pas prendre \u00e0 la l\u00e9g\u00e8re donc ! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"des-qualites-a-entretenir\">Des qualit\u00e9s \u00e0 entretenir \ud83d\udc4a<\/h3>\n\n\n\n<p>De plus, le <strong>chef de produit marketing <\/strong>doit avoir une <strong>panoplie de qualit\u00e9s \u00e0 d\u00e9ployer :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Poss\u00e9der un <strong>sens d\u2019analyse <\/strong>accru&nbsp;<\/li>\n\n\n\n<li>Faire preuve <strong>d\u2019empathie<\/strong> pour se mettre dans la peau des consommateurs<\/li>\n\n\n\n<li>Avoir une bonne<strong> <\/strong><a href=\"https:\/\/sherpas.com\/blog\/lutter-contre-le-stress\/\"><strong>r\u00e9sistance au stress<\/strong><\/a><\/li>\n\n\n\n<li>\u00catre <strong>cr\u00e9atif<\/strong><\/li>\n\n\n\n<li>Savoir \u00eatre sur <strong>plusieurs plans<\/strong> \u00e0 la fois, \u00eatre <strong>multit\u00e2che<\/strong><\/li>\n\n\n\n<li>\u00catre <strong>r\u00e9silient<\/strong> et <strong>objectif<\/strong><\/li>\n<\/ul>\n\n\n<section class=\"push \">\n        <div >\n            \n                                                <div class=\"push__container  qcd\" data-target=\"_self\" data-qcd=\"aHR0cHM6Ly9zaGVycGFzLmNvbS9mdW5uZWwtc3R1ZGVudC1xdWFsaWZpY2F0aW9u\" data-banner=\"2\" data-name=\"Cours part&amp;rsquo; global #2 = CPG2\" style=\"background-color: #F3FBF7\" >\n                                                                        <div class=\"push__teachers\">\n    <div class=\"d-flex justify-content-center d-md-none\">\n        <img decoding=\"async\" class=\"push__logo\" src=\"\/content\/themes\/sherpas-theme\/dist\/images\/logo.svg\" alt=\"Logo Sherpas\">\n    <\/div>\n    <div class=\"swiper\">\n        <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/sherpas.com\/content\/uploads\/2022\/01\/Cle\u0301mence2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Cl\u00e9mence<\/p>                          <p class=\"push__teachers-school\">HEC Paris<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">21\u20ac\/h\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/sherpas.com\/content\/uploads\/2022\/01\/Thibault2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Thibault<\/p>                          <p class=\"push__teachers-school\">ENS Paris Ulm<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">20\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/sherpas.com\/content\/uploads\/2022\/01\/Sophie2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Sophie<\/p>                          <p class=\"push__teachers-school\">Sciences Po Bordeaux<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">12\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/sherpas.com\/content\/uploads\/2022\/01\/Noemie2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">No\u00e9mie<\/p>                          <p class=\"push__teachers-school\">M2 en droit \u00e0 Assas<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">19\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/sherpas.com\/content\/uploads\/2022\/01\/Fanny2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Fanny<\/p>                          <p class=\"push__teachers-school\">Ponts ParisTech<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">19\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/sherpas.com\/content\/uploads\/2022\/01\/Simon2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Simon<\/p>                          <p class=\"push__teachers-school\">4e ann\u00e9e de m\u00e9decine<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">26\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/sherpas.com\/content\/uploads\/2022\/01\/Nicolas2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Nicolas<\/p>                          <p class=\"push__teachers-school\">CentraleSup\u00e9lec<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">17\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/sherpas.com\/content\/uploads\/2022\/01\/Victor2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Victor<\/p>                          <p class=\"push__teachers-school\">ESCP<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">25\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n                                                    <div class=\"push__content\">\n                                                            <div  class=\"d-none d-md-block\" >\n                                    <img decoding=\"async\" class=\"push__logo\" src=\"\/content\/themes\/sherpas-theme\/dist\/images\/logo.svg\"\n                                        alt=\"Logo Sherpas\">\n                                <\/div>\n                                                                                        <div class=\"push__title\"><p>Besoin d&rsquo;un prof particulier ? <span role=\"img\" aria-label=\"\u2728\">\u2728<\/span><!-- notionvc: 9b5ed38b-ea2e-4d3c-a3bb-f0091c2eedd2 --><\/p>\n<\/div>\n                                                                                        <div class=\"push__text\"><p>Nos profs sont l\u00e0 pour t&rsquo;aider \u00e0 progresser !<\/p>\n<p>&nbsp;<\/p>\n<p><!-- notionvc: 20490bdd-6579-484b-9d99-0ff0bc1aa8e7 --><\/p>\n<\/div>\n                                                        <div class=\"push__promo-button   \">\n                                                                                                    <div\n                                        class=\"btn btn-primary\"\n                                        style=\"color: ; border-color: ; background-color: \"\n\n                                    >\n                                        JE PRENDS UN COURS OFFERT !\n                                    <\/div>\n                                                            <\/div>\n                                                    <\/div>\n                                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"avantages-et-inconvenients\">Avantages et inconv\u00e9nients \u2696\ufe0f<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>\ud83d\udfe2 Un m\u00e9tier valoris\u00e9<\/p>\n\n\n\n<p>\ud83d\udfe2 Difficile de s\u2019y ennuyer tant les projets affluent !<\/p>\n\n\n\n<p>\ud83d\udfe2 Une bonne insertion professionnelle, m\u00eame si en baisse&nbsp;<\/p>\n\n\n\n<p>\ud83d\udfe2 Un m\u00e9tier o\u00f9 tu toucheras \u00e0 tout<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>\ud83d\udd34 De grosses p\u00e9riodes de rush<\/p>\n\n\n\n<p>\ud83d\udd34 Des impr\u00e9vus constants<\/p>\n\n\n\n<p>\ud83d\udd34 Un m\u00e9tier \u00e0 haute responsabilit\u00e9&nbsp;<\/p>\n\n\n\n<p>\ud83d\udd34 Un milieu tr\u00e8s comp\u00e9titif&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/KZMFFqSmxyN7rl7F26\/giphy.gif\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"les-autres-metiers-du-marketing\">Les autres m\u00e9tiers du marketing \ud83d\udcca<\/h2>\n\n\n\n<p>Les comp\u00e9tences de <strong>chef de produit marketing<\/strong> sont tr\u00e8s demand\u00e9es dans divers <strong>secteurs<\/strong>. Tu pourrais exercer dans la grande distribution, l\u2019agroalimentaire, la technologie, ou encore les <strong>services<\/strong>. Par exemple, les grandes marques de l\u2019<strong><a href=\"https:\/\/sherpas.com\/blog\/secteur-industrie\/\">agroalimentaire<\/a><\/strong> peuvent rechercher des profils orient\u00e9s <strong>innovation<\/strong>, tandis que les <strong>entreprises<\/strong> de technologie peuvent avoir besoin de ma\u00eetrise des <strong>donn\u00e9es<\/strong>.<\/p>\n\n\n\n<p>En attendant, voici quelques id\u00e9es de m\u00e9tiers : <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consultant marketing&nbsp;<\/li>\n\n\n\n<li>Responsable digital\/ e-commerce<\/li>\n\n\n\n<li>Charg\u00e9 de projet&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/sherpas.com\/blog\/metier-charge-de-communication\/\">Charg\u00e9 de communication<\/a><\/li>\n<\/ul>\n\n\n<section class=\"manual-post\">\n        <div >\n                            <div class=\"manual-post__title\">mais encore&#8230;<\/div>\n                        <div class=\"row\">\n                                <div class=\"col-12  col-md-4  col-lg-4\">\n                                        <div\n\n   class=\"article-card-vertical  article-card-vertical--3   \">\n\n            <a href=\"https:\/\/sherpas.com\/blog\/directeur-marketing\/\">\n            <picture>\n                <img decoding=\"async\" width=\"396\" height=\"264\" src=\"https:\/\/sherpas.com\/content\/uploads\/2022\/07\/pexels-christina-morillo-1181346-396x264.jpg\" class=\"article-card-vertical__image wp-post-image\" alt=\"Le m\u00e9tier de directeur marketing\" ci-src=\"https:\/\/sherpas.com\/content\/uploads\/2022\/07\/pexels-christina-morillo-1181346-396x264.jpg?q=85\" \/>\n                \n                    \n            <\/picture>\n\n        <\/a>\n     \n  \n    <div class=\"article-card-vertical__content\">\n        <a class=\"article-card-vertical__link\" href=\"https:\/\/sherpas.com\/blog\/directeur-marketing\/\">\n            <h3 class=\"article-card-vertical__title\" id=\"le-metier-de-directeur-marketing\">\n                Le m\u00e9tier de directeur marketing&nbsp;\ud83d\udcca\n            <\/h3>\n                            <div class=\"article-card-vertical__text\">\n                    Tu r\u00eaves d\u2019un poste \u00e0 haute responsabilit\u00e9 en marketing ? De d\u00e9cider des grandes orientations d\u2019une entreprise ? (&#8230;)\n                <\/div>\n                    <\/a>   \n                    <div class=\"article-card-vertical__tags article-card-vertical__tags--hide\">\n                <div class=\"article-card-vertical__tag badge\"><\/div>\n            <\/div>\n            <\/div>\n<\/div>\n                <\/div>\n                                <div class=\"col-12  col-md-4  col-lg-4\">\n                                        <div\n\n   class=\"article-card-vertical  article-card-vertical--3   \">\n\n            <a href=\"https:\/\/sherpas.com\/blog\/metier-de-community-manager\/\">\n            <picture>\n                <img decoding=\"async\" width=\"396\" height=\"264\" src=\"https:\/\/sherpas.com\/content\/uploads\/2022\/04\/pexels-tracy-le-blanc-607812-1-scaled.jpg\" class=\"article-card-vertical__image wp-post-image\" alt=\"le m\u00e9tier de community manager\" ci-src=\"https:\/\/sherpas.com\/content\/uploads\/2022\/04\/pexels-tracy-le-blanc-607812-1-scaled.jpg?q=85\" \/>\n                \n                    \n            <\/picture>\n\n        <\/a>\n     \n  \n    <div class=\"article-card-vertical__content\">\n        <a class=\"article-card-vertical__link\" href=\"https:\/\/sherpas.com\/blog\/metier-de-community-manager\/\">\n            <h3 class=\"article-card-vertical__title\" id=\"decouvre-le-metier-de-community-manager\">\n                D\u00e9couvre le m\u00e9tier de community manager&nbsp;\ud83c\udf10\n            <\/h3>\n                            <div class=\"article-card-vertical__text\">\n                    Le m\u00e9tier de community manager fait partie des secteurs d&rsquo;activit\u00e9s de dont le but est de promouvoir l\u2019image (&#8230;)\n                <\/div>\n                    <\/a>   \n                    <div class=\"article-card-vertical__tags article-card-vertical__tags--hide\">\n                <div class=\"article-card-vertical__tag badge\"><\/div>\n            <\/div>\n            <\/div>\n<\/div>\n                <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"chef-de-produit-marketing-le-recap\">Chef de produit marketing : le r\u00e9cap\u2019 \ud83d\udca1&nbsp;&nbsp;<\/h2>\n\n\n\n<table id=\"tablepress-1234\" class=\"tablepress tablepress-id-1234\">\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-1\">\n\t<td class=\"column-1\">Secteur d\u2019activit\u00e9<\/td><td class=\"column-2\">Marketing<\/td>\n<\/tr>\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Salaire moyen<\/td><td class=\"column-2\">2700 \u20ac bruts\/ mois<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Insertion professionnelle<\/td><td class=\"column-2\">Bonne<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Avantages<\/td><td class=\"column-2\">M\u00e9tier cr\u00e9atif et polyvalent<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Inconv\u00e9nients<\/td><td class=\"column-2\">P\u00e9riodes de rush \/ hautes responsabilit\u00e9s<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-1234 from cache -->\n\n\n\n<p>Et voil\u00e0 <strong>petit g\u00e9nie<\/strong>, te voil\u00e0 plus cal\u00e9 <strong>sur le m\u00e9tier de chef de produit marketing<\/strong>. \u00c0 toi de<strong> r\u00e9volutionner le monde <\/strong>avec tes <strong>produits<\/strong> \ud83e\udde0<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;252484&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;11&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.6&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Tu as aim\u00e9 cet article ?&quot;,&quot;legend&quot;:&quot;4.6\\\/5 - (11 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Le m\u00e9tier de chef de produit marketing est-il fait pour toi ? \ud83d\udcca&quot;,&quot;width&quot;:&quot;130.9&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 130.9px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            4.6\/5 - (11 votes)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Envie de cr\u00e9er des produits qui marquent les esprits ? Le chef de produit marketing est le lien (&#8230;)<\/p>\n","protected":false},"author":319,"featured_media":298358,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"category":[135,870],"tag":[323],"class_list":["post-252484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trouver-sa-voie","category-metiers","tag-fiche-metier"],"acf":[],"_links":{"self":[{"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/posts\/252484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/users\/319"}],"replies":[{"embeddable":true,"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/comments?post=252484"}],"version-history":[{"count":0,"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/posts\/252484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/media\/298358"}],"wp:attachment":[{"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/media?parent=252484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/category?post=252484"},{"taxonomy":"tag","embeddable":true,"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/tag?post=252484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}