{"id":220389,"date":"2022-04-12T10:13:34","date_gmt":"2022-04-12T08:13:34","guid":{"rendered":"https:\/\/sherpas.com\/blog\/?p=220389"},"modified":"2025-01-09T10:19:41","modified_gmt":"2025-01-09T09:19:41","slug":"le-metier-dattache-de-presse","status":"publish","type":"post","link":"https:\/\/sherpas.com\/blog\/le-metier-dattache-de-presse\/","title":{"rendered":"Le m\u00e9tier d\u2019Attach\u00e9 de Presse \ud83d\udcf0"},"content":{"rendered":"\n<p>Une interview \u00e0 la radio, un article de presse ou une minute pendant le JT, c\u2019est tout ce qu\u2019il faut pour ravir n\u2019importe quel attach\u00e9 de presse ! Son but ? <strong>Faire que les m\u00e9dias parlent de l&#8217;entreprise qu&#8217;il repr\u00e9sente !<\/strong> Dans cet article, on te pr\u00e9sente le m\u00e9tier d&#8217;attach\u00e9 de presse et ses dessous \ud83d\udc4a<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Description du m\u00e9tier d\u2019attach\u00e9 de presse \ud83d\udd0e<\/h2>\n\n\n\n<p><strong>L\u2019attach\u00e9 de presse<\/strong>, qu\u2019on appelle aussi \u00ab <strong>charg\u00e9 de relation presse<\/strong> \u00bb est un professionnel de la communication. Ses responsabilit\u00e9s sont semblables \u00e0 celles du porte-parole du gouvernement, par exemple. C\u2019est la personne qui est <strong>charg\u00e9e de repr\u00e9senter une soci\u00e9t\u00e9 ou un organisme <\/strong>aupr\u00e8s des m\u00e9dias.<\/p>\n\n\n\n<p>Une des principales missions de l\u2019attach\u00e9 de presse est <strong>de communiquer sur les valeurs de son entreprise, <\/strong>ou encore de <strong>pr\u00e9senter son histoire <\/strong>par exemple au travers d\u2019\u00e9v\u00e9nements &#8211; comme un anniversaire par exemple.&nbsp;<\/p>\n\n\n\n<p>Pour faire son job de communication, <strong>le ou la charg\u00e9(e) doit conna\u00eetre son sujet\u202fsur le bout des doigts\u202f!<\/strong> Les caract\u00e9ristiques d\u2019un produit ou des services propos\u00e9s par son employeur. Face aux journalistes, il sera notamment amen\u00e9 \u00e0 <strong>commenter et expliquer les prises de d\u00e9cisions <\/strong>de sa hi\u00e9rarchie<strong>.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/sherpas.com\/blog\/content\/uploads\/2022\/04\/6c5wlf.jpg\" alt=\"\" class=\"wp-image-220426\" style=\"width:387px;height:285px\" width=\"387\" height=\"285\" srcset=\"https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/04\/6c5wlf.jpg?w=582 582w, https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/04\/6c5wlf.jpg?w=320 320w, https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/04\/6c5wlf.jpg?w=576 576w, https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/04\/6c5wlf.jpg?w=940 940w, https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/04\/6c5wlf.jpg?w=1080 1080w\" sizes=\"(max-width: 387px) 100vw, 387px\" \/><\/figure><\/div>\n\n\n<p>L\u2019attach\u00e9 de presse doit \u00e9galement <strong>\u00eatre incollable sur le fonctionnement ainsi que les diff\u00e9rentes activit\u00e9s op\u00e9r\u00e9es par la structure <\/strong>dont il est charg\u00e9 de g\u00e9rer l\u2019image !<\/p>\n\n\n\n<p>Enfin, un bon attach\u00e9 de presse doit \u00eatre capable de <strong>r\u00e9pondre \u00e0 toutes les questions des journalistes<\/strong>, qu\u2019elles soient hyper techniques ou non. Pour toujours \u00eatre \u00e0 la page, il doit \u00eatre constamment en relation avec <strong>les t\u00eates pensantes<\/strong> de sa soci\u00e9t\u00e9 ou de sa structure.<\/p>\n\n\n\n<p><strong>\ud83d\udc49 Il faut simplement retenir que c\u2019est la personne qui permet de faire le lien entre la sph\u00e8re m\u00e9diatique et la structure qu\u2019elle repr\u00e9sente.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quelles sont les missions de l\u2019attach\u00e9 de presse ? \ud83e\uddd0<\/h2>\n\n\n\n<p>Parmi les missions de l\u2019attach\u00e9 de presse, son activit\u00e9 principale est la r\u00e9daction de <strong>communiqu\u00e9s <\/strong>et\/ou de <strong>dossiers de presse<\/strong> destin\u00e9s aux m\u00e9dias. Il doit par exemple fournir des photos officielles pour alimenter les articles des journalistes.<\/p>\n\n\n\n<p>Dans la m\u00eame veine, l\u2019attach\u00e9 de presse est responsable de l\u2019organisation des <strong>conf\u00e9rences de presse<\/strong> ou \u00e9v\u00e9nements du m\u00eame type dont l\u2019objectif est <strong>la communication d\u2019informations au sujet de son employeur.<\/strong><\/p>\n\n\n\n<p>Lors de ce genre d\u2019\u00e9v\u00e9nements, les missions de l\u2019attach\u00e9 de presse sont les suivantes&nbsp; :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La prise en charge des invit\u00e9s et des journalistes<\/li>\n\n\n\n<li>La gestion et le respect des horaires<\/li>\n\n\n\n<li>La supervision des interviews avec des membres de sa soci\u00e9t\u00e9<\/li>\n<\/ul>\n\n\n\n<p>Que ce soit \u00e0 la t\u00e9l\u00e9vision, dans la presse \u00e9crite ou \u00e0 la radio, <strong>l\u2019objectif de l\u2019attach\u00e9 de presse est de toujours prendre soin de l\u2019image de son entreprise aupr\u00e8s des m\u00e9dias<\/strong>. Pour l\u2019aider dans ses missions, l\u2019attach\u00e9 de presse travaille notamment avec la collaboration d\u2019un <strong>service communication<\/strong>, et plus r\u00e9cemment avec <strong>le community manager <\/strong>qui s\u2019occupe de la gestion de r\u00e9seaux sociaux pour le compte d\u2019une soci\u00e9t\u00e9.<\/p>\n\n\n<section class=\"read-also\">\n    <p class=\"read-also__title\">\u00c0 lire aussi<\/p>\n            <div class=\"read-also__list\">\n            <p>Si le monde de la communication ou du journalisme t&#8217;int\u00e9resse, on te recommande de lire notre <a href=\"https:\/\/sherpas.com\/blog\/metier-de-redacteur-web\/\"  rel=\"noopener\">fiche m\u00e9tier r\u00e9dacteur web<\/a> !<\/p>\n\n        <\/div>\n    <\/section>\n\n\n\n<p>Il faut consid\u00e9rer l\u2019attach\u00e9 de presse comme <strong>l\u2019adversaire d\u2019un journaliste lors d\u2019une partie d\u2019\u00e9chec<\/strong>, l\u2019un doit prot\u00e9ger les int\u00e9r\u00eats de son employeur quand l\u2019autre doit d\u00e9nicher la moindre information qui doit servir l\u2019int\u00e9r\u00eat du public. L\u2019attach\u00e9 de presse doit donc \u00e9tablir un<strong> contact personnel avec les journalistes<\/strong> et l&#8217;ensemble des m\u00e9dias puisqu\u2019ils collaborent. Il doit \u00eatre capable <strong>d&#8217;adapter son discours en fonction de son interlocuteur <\/strong>et du type d\u2019information qu\u2019il doit communiquer.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/x0IJdUj9givuPwpoYt\/giphy.gif\" alt=\"Communiqu\u00e9 c'est important quand on est attach\u00e9 presse\" \/><\/figure><\/div>\n\n\n<p>Parmi ses autres missions, l\u2019<strong>attach\u00e9 de presse<\/strong> <strong>doit surtout mener un travail de veille quotidienne<\/strong>, c\u2019est-\u00e0-dire de rester \u00e0 l\u2019aff\u00fbt des informations \u00e0 propos de son employeur dans la presse \u00e9crite ou num\u00e9rique.<\/p>\n\n\n\n<p>Il doit par exemple <strong>s\u00e9lectionner des articles et r\u00e9guli\u00e8rement \u00e9laborer une revue de presse qu\u2019il pr\u00e9sentera \u00e0 ses sup\u00e9rieurs ou au personnel de l&#8217;entreprise<\/strong>. Ce travail de veille est important puisqu\u2019il permet de faire un \u00e9tat des lieux apr\u00e8s une campagne de communication par exemple. Cela permet en outre de <strong>rendre compte de l\u2019impact des campagnes de presse qu\u2019il a lui-m\u00eame organis\u00e9es, et d\u2019en mesurer l\u2019efficacit\u00e9<\/strong>. \ud83d\udcc8<\/p>\n\n\n<section class=\"push \">\n        <div >\n            \n                                                <div class=\"push__container  qcd\" data-target=\"_self\" data-qcd=\"aHR0cHM6Ly9zaGVycGFzLmNvbS9wcm9mZXNzZXVycz9zaWdudXA9dHJ1ZQ==\" data-banner=\"2\" data-name=\"Cours part&amp;#8217; global #1 = CPG1\" style=\"background-color: #F3FBF7\" >\n                                                                        <div class=\"push__teachers\">\n    <div class=\"d-flex justify-content-center d-md-none\">\n        <img decoding=\"async\" class=\"push__logo\" src=\"\/content\/themes\/sherpas-theme\/dist\/images\/logo.svg\" alt=\"Logo Sherpas\">\n    <\/div>\n    <div class=\"swiper\">\n        <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Noemie2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">No\u00e9mie<\/p>                          <p class=\"push__teachers-school\">M2 en droit \u00e0 Assas<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">19\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Alma2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Alma<\/p>                          <p class=\"push__teachers-school\">ENS Paris-Saclay<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">24\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Fanny2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Fanny<\/p>                          <p class=\"push__teachers-school\">Ponts ParisTech<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">19\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Margot2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Margot<\/p>                          <p class=\"push__teachers-school\">Arts et M\u00e9tiers ParisTech<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">22\u20ac\/h\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Olivier2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Olivier<\/p>                          <p class=\"push__teachers-school\">La Sorbonne<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">13\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Nicolas2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Nicolas<\/p>                          <p class=\"push__teachers-school\">CentraleSup\u00e9lec<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">17\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Fabien2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Fabien<\/p>                          <p class=\"push__teachers-school\">T\u00e9l\u00e9com Paris<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">20\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Simon2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Simon<\/p>                          <p class=\"push__teachers-school\">4e ann\u00e9e de m\u00e9decine<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">26\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n                                                    <div class=\"push__content\">\n                                                            <div  class=\"d-none d-md-block\" >\n                                    <img decoding=\"async\" class=\"push__logo\" src=\"\/content\/themes\/sherpas-theme\/dist\/images\/logo.svg\"\n                                        alt=\"Logo Sherpas\">\n                                <\/div>\n                                                                                        <div class=\"push__title\"><p>Ton premier cours particulier est offert ! <span role=\"img\" aria-label=\"\ud83c\udf81\">\ud83c\udf81<\/span><!-- notionvc: 91b6b7d7-50f2-46f4-ae1f-ecbabe834aad --><\/p>\n<\/div>\n                                                                                        <div class=\"push__text\"><p>Nos profs sont pass\u00e9s par les meilleures \u00e9coles et universit\u00e9s.<!-- notionvc: 21bb66b6-b36d-4ce8-8950-173722d75a1e --><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n                                                        <div class=\"push__promo-button   \">\n                                                                                                    <div\n                                        class=\"btn btn-primary\"\n                                        style=\"color: #ffffff; border-color: ; background-color: \"\n\n                                    >\n                                        J&#8217;EN PROFITE MAINTENANT !\n                                    <\/div>\n                                                            <\/div>\n                                                    <\/div>\n                                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<h2 class=\"wp-block-heading\">O\u00f9 pratiquer ce m\u00e9tier ? \ud83e\udd14<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Dans quel secteur peut-on travailler ? <\/h3>\n\n\n\n<p>L\u2019attach\u00e9 de presse ne s\u2019occupe pas de repr\u00e9senter uniquement des entreprises, il peut \u00e9galement travailler pour une administration gouvernementale, une association, une ONG ou encore une structure culturelle comme un artiste, un mus\u00e9e, un th\u00e9\u00e2tre, etc.<\/p>\n\n\n\n<p><strong>\ud83d\udc49<\/strong> De la m\u00eame mani\u00e8re, <strong>il n\u2019est pas forc\u00e9ment salari\u00e9,<\/strong> il peut<strong> \u00eatre \u00e0 son compte en free-lance !<\/strong><\/p>\n\n\n\n<p>Peu importe le domaine ou le secteur, <strong>toute entreprise a besoin d\u2019une couverture m\u00e9diatique <\/strong>en raison des enjeux marketing que cela repr\u00e9sente. <\/p>\n\n\n<section class=\"you-know\">\n                <div class=\"you-know__title\"><\/div>\n                        <div class=\"you-know__text\">\n            <p>Tu imagines monter une entreprise alors que personne ne conna\u00eet ton activit\u00e9 ou ton produit ? De la m\u00eame fa\u00e7on, dans le sport, un athl\u00e8te de haut niveau \u00e0 aussi besoin d\u2019un attach\u00e9 de presse pour travailler avec son agent, pour d\u00e9crocher des sponsors ou des contrats publicitaires, pour <strong>\u00eatre r\u00e9mun\u00e9r\u00e9 gr\u00e2ce \u00e0 son image<\/strong>.<\/p>\n\n        <\/div>\n              <\/section>\n\n\n\n<p>Apr\u00e8s avoir fait un peu de terrain, l\u2019attach\u00e9 de presse peut aussi travailler pour le compte d\u2019un <strong>cabinet de conseil en communication <\/strong>ou d\u2019une <strong>agence sp\u00e9cialis\u00e9e en relations presse.<\/strong> Il arrive souvent qu\u2019une entreprise ne dispose pas de service communication interne,&nbsp; elle pr\u00e9f\u00e8re louer les services d\u2019une agence sp\u00e9cialis\u00e9e pour g\u00e9rer son image \u00e0 sa place.<\/p>\n\n\n\n<p>\ud83d\udc49 De ce fait<strong>, l\u2019attach\u00e9 de presse ne travaille par toujours directement pour la structure qu\u2019il repr\u00e9sente !<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quelles perspectives d\u2019\u00e9volutions ? \ud83d\udcc8<\/h3>\n\n\n\n<p>En termes d\u2019\u00e9volution de carri\u00e8re et de perspectives professionnelles, l\u2019attach\u00e9 de presse peut \u00e9voluer au sein de la soci\u00e9t\u00e9 dans laquelle il travaille. Il peut par exemple monter en grade et occuper le poste de <strong>chef du service relation presse <\/strong>ou bien <strong>responsable du service communication<\/strong>.<\/p>\n\n\n\n<p>De la m\u00eame mani\u00e8re, l\u2019attach\u00e9 de presse peut choisir le statut de freelance pour <strong>travailler \u00e0 son compte<\/strong> ou se diriger vers l\u2019entrepreneuriat en montant sa propre agence de com&#8217; !&nbsp;\u261d\ufe0f<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment devenir attach\u00e9 de presse ? \ud83d\udc68\u200d\ud83c\udf93&nbsp;<\/h2>\n\n\n<section class=\"citation\">\n        <q class=\"citation__text\"><p><span style=\"color: #3366ff\">Toutes<\/span> les <span style=\"color: #3366ff\">routes<\/span> m\u00e8nent \u00e0 <span style=\"color: #3366ff\">Rome<\/span> !<\/p>\n<\/q>\n\n                    <div class=\"citation__infos \">\n                                    <p class=\"citation__infos-name\"><\/p>\n                                                    <p class=\"citation__infos-job\"><\/p>\n                            <\/div>\n            <\/section>\n\n\n\n<p>Pour devenir attach\u00e9 de presse, il existe de <strong>nombreux parcours diff\u00e9rents<\/strong>. En r\u00e8gle g\u00e9n\u00e9rale, le m\u00e9tier exige un niveau de formation compris entre Bac +2 et Bac +5. <\/p>\n\n\n\n<p>La plupart des parcours se font dans le<strong> milieu de la communication<\/strong> au sein d\u2019\u00e9coles qui proposent des formations s\u00e9lectives. En plus de \u00e7a, <strong>le m\u00e9tier est plut\u00f4t pris\u00e9 et l\u2019insertion professionnelle dans ce secteur est plut\u00f4t difficile sans exp\u00e9rience dans le domaine.<\/strong><\/p>\n\n\n<section class=\"read-also\">\n    <p class=\"read-also__title\">\u00c0 lire aussi<\/p>\n            <div class=\"read-also__list\">\n            <p>Tous nos conseils pour<a href=\"https:\/\/sherpas.com\/blog\/ecole-de-communication-ce-quil-faut-savoir\/\"  rel=\"noopener\"> choisir la bonne \u00e9cole de communication<\/a> ici ! \ud83d\udc48<\/p>\n\n        <\/div>\n    <\/section>\n\n\n\n<h3 class=\"wp-block-heading\">Avec un Bac +2 :&nbsp;<\/h3>\n\n\n\n<p>Pour les dipl\u00f4mes \u00e9quivalents \u00e0 un Bac+2 comme un BTS de communication ou un DUT information-communication, on aura plus tendance \u00e0 <strong>te proposer un poste d\u2019assistant d\u2019attach\u00e9 de presse <\/strong>avant que tu puisses toi-m\u00eame acc\u00e9der \u00e0 cet \u00e9chelon.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Au niveau Bac +3<\/h3>\n\n\n\n<p>Tu peux acc\u00e9der au m\u00e9tier d\u2019attach\u00e9 de presse par le biais d\u2019une <strong>Licence professionnelle <\/strong>\u00ab m\u00e9tiers de la communication \u00bb ou \u00ab charg\u00e9 de communication \u00bb.&nbsp; Tu as \u00e9galement l\u2019option <strong>des dipl\u00f4mes du type bachelor <\/strong>que tu peux d\u00e9crocher dans des \u00e9coles sp\u00e9cialis\u00e9es comme l\u2019Iscpa, l\u2019ECS ou l\u2019IICP.&nbsp;\ud83c\udf93<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bac +5 et \u00e9quivalents \ud83d\udc47<\/h3>\n\n\n\n<p>De nombreuses \u00e9coles d\u00e9livrent <strong>une formation sp\u00e9cialis\u00e9e<\/strong>, mais tu peux tout aussi bien t\u2019orienter vers ces diff\u00e9rents <strong>Master :&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Master communication des organisations<\/li>\n\n\n\n<li>Master information-communication&nbsp;<\/li>\n\n\n\n<li>Master pro management<\/li>\n\n\n\n<li>Dipl\u00f4me d&#8217;\u00e9cole de journalisme<\/li>\n<\/ul>\n\n\n<section class=\"you-know\">\n                <div class=\"you-know__title\"><p>Un exemple de parcours type :<\/p>\n<\/div>\n                        <div class=\"you-know__text\">\n            <p>Un <strong>Bachelor <\/strong>dans une \u00e9cole de communication. C\u2019est une formation sp\u00e9cialis\u00e9e sur 3 ans, compos\u00e9e de nombreux stages de longue dur\u00e9e qui te permettront de d\u00e9velopper des comp\u00e9tences techniques. Apr\u00e8s ce Bachelor, tu peux <strong>directement trouver un employeur <\/strong>ou bien <strong>compl\u00e9ter ta formation avec un Master <\/strong>pour te sp\u00e9cialiser davantage et pr\u00e9tendre \u00e0 un poste avec plus de responsabilit\u00e9s !<\/p>\n\n        <\/div>\n              <\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Salaire de l\u2019attach\u00e9 de presse \ud83e\udd11<\/h2>\n\n\n\n<p>Pour estimer le salaire d\u2019un attach\u00e9 de presse en d\u00e9but de carri\u00e8re, il y a<strong> deux param\u00e8tres \u00e0 prendre en compte :<\/strong><\/p>\n\n\n\n<p>\ud83d\udc49 Le statut de l\u2019attach\u00e9 de presse junior : freelance ou salari\u00e9 ?<br>\ud83d\udc49 La taille de l\u2019entreprise ou de l\u2019agence de communication pour laquelle il travaille<\/p>\n\n\n\n<p>\u00c0 un niveau d\u2019\u00e9tude compris entre Bac +3 et Bac +5, le salaire d\u2019un attach\u00e9 de presse d\u00e9butant peut varier de <strong>1300 \u20ac <\/strong>\u00e0 <strong>1600 \u20ac<\/strong> D\u2019apr\u00e8s les estimatiosn de l\u2019<a href=\"https:\/\/www.onisep.fr\/Ressources\/Univers-Metier\/Metiers\/attache-attachee-de-presse\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Onisep<\/a> et du site <a href=\"https:\/\/www.jobijoba.com\/fr\/fiches-metiers\/Attache+de+presse\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Jobijoba<\/a> selon les diff\u00e9rentes situations qu\u2019on \u00e9voquait plus haut. C\u2019est seulement apr\u00e8s un Bac+5 et avec plusieurs ann\u00e9es d\u2019exp\u00e9rience que tu pourras monter en grade et pr\u00e9tendre un salaire plus \u00e9lev\u00e9 compris entre de <strong>2500 \u20ac <\/strong>et <strong>4500 \u20ac<\/strong> selon l\u2019entreprise.<\/p>\n\n\n\n<p><a href=\"https:\/\/start.lesechos.fr\/travailler-mieux\/metiers-reconversion\/attache-de-presse-dans-lenfer-de-lagence-de-com-1175585\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Interrog\u00e9 par le quotidien Les \u00c9chos<\/a>, un ancien employ\u00e9 d\u2019une agence de communication, expliquait que l\u2019acc\u00e8s au m\u00e9tier d\u2019attach\u00e9 de presse \u00e9tait<strong> tr\u00e8s comp\u00e9titif, particuli\u00e8rement entre les diff\u00e9rents stagiaires <\/strong>:<\/p>\n\n\n<section class=\"citation\">\n        <q class=\"citation__text\"><p>&#8220;Ils bossent comme des fous, car ils savent qu\u2019\u00e0 la fin, seul un stagiaire sur 4 sera embauch\u00e9.&#8221;<\/p>\n<\/q>\n\n                    <div class=\"citation__infos  citation__infos--full \">\n                                    <p class=\"citation__infos-name\">Timoth\u00e9e Gaget<\/p>\n                                                    <p class=\"citation__infos-job\">Consultant Communication<\/p>\n                            <\/div>\n            <\/section>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/Dg4bJOS0OpyzC\/giphy.gif\" alt=\"Beaucoup de comp\u00e9titivit\u00e9 dans le monde de la relation presse \" \/><\/figure><\/div>\n\n\n<p>Il ajoutait \u00e9galement qu\u2019il n\u2019est pas rare pour ces agences de proposer <strong>un salaire d\u2019entr\u00e9e exceptionnellement bas malgr\u00e9 un haut niveau d\u2019\u00e9tudes<\/strong> :<\/p>\n\n\n<section class=\"citation\">\n        <q class=\"citation__text\"><p>Les jeunes dipl\u00f4m\u00e9s <span style=\"color: #800080\">acceptent<\/span> car ils savent que <span style=\"color: #800080\">leurs carri\u00e8res vont d\u00e9coller<\/span> apr\u00e8s leur passage dans cette <span style=\"color: #800080\">agence<\/span>. Il n\u2019est pas rare d\u2019en retrouver 3 ans apr\u00e8s, dans des<span style=\"color: #800080\"> \u00e9quipes de com\u2019<\/span> en <span style=\"color: #800080\">cabinets minist\u00e9riels<\/span>.<\/p>\n<\/q>\n\n                    <div class=\"citation__infos  citation__infos--full \">\n                                    <p class=\"citation__infos-name\">Thimoth\u00e9e Gaget <\/p>\n                                                    <p class=\"citation__infos-job\">Consultant en Communication<\/p>\n                            <\/div>\n            <\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Qualit\u00e9s et comp\u00e9tences requises <strong>\ud83d\udcaa<\/strong><\/h2>\n\n\n\n<p>Le m\u00e9tier d\u2019attach\u00e9 de presse est <strong>loin d\u2019\u00eatre le plus facile<\/strong>, il faut r\u00e9guli\u00e8rement \u00eatre sur le terrain, tu ne passeras pas ton temps derri\u00e8re un bureau, on te l\u2019assure ! Pour \u00eatre un bon attach\u00e9 de presse, il faut \u00e9galement \u00eatre <strong>plein de ressources<\/strong> et faire preuve d\u2019une <strong>bonne endurance face aux charges de travail <\/strong>plut\u00f4t cons\u00e9quentes. Il faut \u00eatre en mesure de faire face <strong>\u00e0 la frustration<\/strong> des longues journ\u00e9es.<\/p>\n\n\n\n<p>Pour tenir la cadence dans ce m\u00e9tier, tu dois avoir une <strong>motivation<\/strong> \u00e0 toute \u00e9preuve ! En tant qu\u2019attach\u00e9 de presse, ta mission principale, c&#8217;est qu\u2019on parle de tes clients, il faut donc <strong>savoir \u00eatre cr\u00e9atif<\/strong> et ne pas h\u00e9siter \u00e0 prendre des <strong>initiatives<\/strong>.<\/p>\n\n\n<section class=\"you-know\">\n                <div class=\"you-know__title\"><p>Les principales qualit\u00e9s de l\u2019attach\u00e9 de presse \ud83d\udc47<strong><br \/>\n<\/strong><\/p>\n<\/div>\n                        <div class=\"you-know__text\">\n            <ul>\n<li>La diplomatie<\/li>\n<li>La clart\u00e9 et la pr\u00e9cision de sa plume<\/li>\n<li>Un bon sens du relationnel<\/li>\n<li>G\u00e9rer la pression<\/li>\n<li>De bonnes capacit\u00e9s d\u2019expression \u00e0 l\u2019oral<\/li>\n<li>La disponibilit\u00e9 et la rigueur<\/li>\n<\/ul>\n\n        <\/div>\n              <\/section>\n\n\n<section class=\"push \">\n        <div >\n            \n                                                <div class=\"push__container  qcd\" data-target=\"_self\" data-qcd=\"aHR0cHM6Ly9zaGVycGFzLmNvbS9wcm9mZXNzZXVycz9zaWdudXA9dHJ1ZQ==\" data-banner=\"2\" data-name=\"Cours part&amp;#8217; global #2 = CPG2\" style=\"background-color: #F3FBF7\" >\n                                                                        <div class=\"push__teachers\">\n    <div class=\"d-flex justify-content-center d-md-none\">\n        <img decoding=\"async\" class=\"push__logo\" src=\"\/content\/themes\/sherpas-theme\/dist\/images\/logo.svg\" alt=\"Logo Sherpas\">\n    <\/div>\n    <div class=\"swiper\">\n        <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Cle\u0301mence2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Cl\u00e9mence<\/p>                          <p class=\"push__teachers-school\">HEC Paris<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                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                        <\/div>\n                                                 <p class=\"push__teachers-price\">21\u20ac\/h\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Thibault2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Thibault<\/p>                          <p class=\"push__teachers-school\">ENS Paris Ulm<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">20\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Sophie2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Sophie<\/p>                          <p class=\"push__teachers-school\">Sciences Po Bordeaux<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">12\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Noemie2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">No\u00e9mie<\/p>                          <p class=\"push__teachers-school\">M2 en droit \u00e0 Assas<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">19\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Fanny2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Fanny<\/p>                          <p class=\"push__teachers-school\">Ponts ParisTech<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">19\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Simon2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Simon<\/p>                          <p class=\"push__teachers-school\">4e ann\u00e9e de m\u00e9decine<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">26\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Nicolas2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Nicolas<\/p>                          <p class=\"push__teachers-school\">CentraleSup\u00e9lec<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">17\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2022\/01\/Victor2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Victor<\/p>                          <p class=\"push__teachers-school\">ESCP<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">25\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n                                                    <div class=\"push__content\">\n                                                            <div  class=\"d-none d-md-block\" >\n                                    <img decoding=\"async\" class=\"push__logo\" src=\"\/content\/themes\/sherpas-theme\/dist\/images\/logo.svg\"\n                                        alt=\"Logo Sherpas\">\n                                <\/div>\n                                                                                        <div class=\"push__title\"><p>Besoin d&#8217;un prof particulier ? <span role=\"img\" aria-label=\"\u2728\">\u2728<\/span><!-- notionvc: 9b5ed38b-ea2e-4d3c-a3bb-f0091c2eedd2 --><\/p>\n<\/div>\n                                                                                        <div class=\"push__text\"><p>Nos profs sont l\u00e0 pour t&#8217;aider \u00e0 progresser !<\/p>\n<p>&nbsp;<\/p>\n<p><!-- notionvc: 20490bdd-6579-484b-9d99-0ff0bc1aa8e7 --><\/p>\n<\/div>\n                                                        <div class=\"push__promo-button   \">\n                                                                                                    <div\n                                        class=\"btn btn-primary\"\n                                        style=\"color: ; border-color: ; background-color: \"\n\n                                    >\n                                        JE PRENDS UN COURS GRATUIT !\n                                    <\/div>\n                                                            <\/div>\n                                                    <\/div>\n                                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Quels sont les avantages et inconv\u00e9nients ? \ud83e\udd14<\/h2>\n\n\n\n<p>Tu l\u2019auras compris, l\u2019attach\u00e9 de presse a \u00e9norm\u00e9ment de responsabilit\u00e9s. Il arrive r\u00e9guli\u00e8rement <strong>qu\u2019il d\u00e9passe le cadre de ses horaires<\/strong>, que ce soit lors d\u2019op\u00e9rations de communication sp\u00e9cifiques ou d\u2019\u00e9v\u00e9nements. Dans les inconv\u00e9nients du m\u00e9tier, <strong>il faut donner beaucoup de soi<\/strong> et <strong>\u00eatre \u00e9norm\u00e9ment disponible<\/strong>, c\u2019est un m\u00e9tier plut\u00f4t contraignant pour qui souhaite d\u00e9velopper un projet de famille ou juste regarder Netflix.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/TYFhUvo1NsPxzCSOjU\/giphy.gif\" alt=\"Attach\u00e9e presse \u00e7a demande beaucoup de travail \" \/><\/figure><\/div>\n\n\n<p>Comme partout dans le secteur de la communication, attach\u00e9 de presse, c\u2019est avant tout <strong>un m\u00e9tier de r\u00e9seaux<\/strong> ! <strong>L\u2019insertion professionnelle pour ce m\u00e9tier est plut\u00f4t difficile<\/strong>, par exemple, <strong>il te faut un bon carnet d\u2019adresses<\/strong> de journalistes sp\u00e9cialis\u00e9s par rapport \u00e0 l\u2019activit\u00e9 de ton employeur, c\u2019est une chose \u00e0 laquelle tu n\u2019as pas forc\u00e9ment acc\u00e8s en d\u00e9but de carri\u00e8re !<\/p>\n\n\n\n<p>Il y a tout de m\u00eame des points positifs dans cette profession ! Tu rencontres \u00e9norm\u00e9ment de monde, c\u2019est <strong>un m\u00e9tier vraiment sociabilisant<\/strong>. C\u2019est aussi <strong>un m\u00e9tier de passion<\/strong> : tu peux par exemple <strong>prendre \u00e0 c\u0153ur une cause<\/strong> pour laquelle se bat une ONG ou une association et la d\u00e9fendre corps et \u00e2me en \u00e9tant <strong>en premi\u00e8re ligne<\/strong> !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Attach\u00e9 de Presse le R\u00e9cap\u2019 \ud83d\udca1&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;&nbsp;<\/h2>\n\n\n\n<table id=\"tablepress-962\" class=\"tablepress tablepress-id-962\">\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-1\">\n\t<td class=\"column-1\">Secteur <\/td><td class=\"column-2\">Communication<\/td>\n<\/tr>\n<tr class=\"row-2\">\n\t<td class=\"column-1\">\u00c9tudes Conseill\u00e9es<\/td><td class=\"column-2\">BAC +3\/5 communication <\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Insertion Pro<\/td><td class=\"column-2\">Difficile<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Salaire<\/td><td class=\"column-2\">1300-4500 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Contrainte <\/td><td class=\"column-2\">Horaires soutenus, d\u00e9placements nombreux<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-962 from cache -->\n\n\n\n<h2 class=\"wp-block-heading\">Quelques ressources pour ton orientation \ud83d\uddfa\ufe0f<\/h2>\n\n\n<section class=\"relance\">\n        <div >\n                            <a href=\"https:\/\/sherpas.com\/blog\/guide-orientation\/\">\n                    <div class=\"relance__container\"\n                        >\n                        \n                                                        <picture>\n                            <source srcset=\"https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2021\/12\/test-dorientation.jpg\" media=\"(min-width: 999px)\">\n                            <source srcset=\"https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2021\/12\/test-dorientation.jpg\" media=\"(max-width: 999px)\">\n                                <img decoding=\"async\"\n                                    src=\"https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/2021\/12\/test-dorientation.jpg\"\n                                    alt=\"quiz d'orientation\"\n                                >\n                            <\/picture>\n                                                <div class=\"relance__content\">\n                            \n                                <div class=\"relance__title\"> <p>Pour t\u2019aider \u00e0 faire ton choix d&#8217;orientation, on te recommande de t\u00e9l\u00e9charger notre guide Made In Sherpas ! \ud83d\udc47<\/p>\n<\/div>\n                                                        <button type=\"button\"\n                                    class=\"relance__button btn btn-white\">\n                                Guide Orientation \ud83d\udee3\ufe0f\n                            <\/button>\n                        <\/div>\n                    <\/div>\n                <\/a>\n                    <\/div>\n    <\/section>\n\n    \n\n\n<p>Tu peux retrouver des outils pour t\u2019aider dans ton orientation sur le site du gouvernement, notamment dans le choix de masters qui propose des <strong>formations tr\u00e8s vari\u00e9es et parfois m\u00e9connues<\/strong> ! \u00c7a se passe sur le site \ud83d\udc49 <a href=\"http:\/\/www.trouvermonmaster.gouv.fr\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">www.trouvermonmaster.gouv.fr<\/a><\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;220389&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;6&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Tu as aim\u00e9 cet article ?&quot;,&quot;legend&quot;:&quot;5\\\/5 - (6 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Le m\u00e9tier d\u2019Attach\u00e9 de Presse \ud83d\udcf0&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (6 votes)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Une interview \u00e0 la radio, un article de presse ou une minute pendant le JT, c\u2019est tout ce (&#8230;)<\/p>\n","protected":false},"author":326,"featured_media":220419,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"category":[135,870],"tag":[323],"class_list":["post-220389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trouver-sa-voie","category-metiers","tag-fiche-metier"],"acf":[],"_links":{"self":[{"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/posts\/220389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/users\/326"}],"replies":[{"embeddable":true,"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/comments?post=220389"}],"version-history":[{"count":0,"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/posts\/220389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/media\/220419"}],"wp:attachment":[{"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/media?parent=220389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/category?post=220389"},{"taxonomy":"tag","embeddable":true,"href":"https:\/\/sherpas.com\/blog\/wp-json\/wp\/v2\/tag?post=220389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}