{"id":264445,"date":"2023-09-25T23:14:02","date_gmt":"2023-09-25T21:14:02","guid":{"rendered":"https:\/\/sherpas.com\/blog\/?p=263592"},"modified":"2023-09-25T23:14:04","modified_gmt":"2023-09-25T21:14:04","slug":"impact-influenceurs","status":"publish","type":"post","link":"https:\/\/sherpas.com\/blog\/parents\/a\/impact-influenceurs\/","title":{"rendered":"Comprendre l\u2019impact des influenceurs sur les jeunes \ud83e\udd33"},"content":{"rendered":"\n<p><strong>\u00c7a y est, c\u2019est officiel : vous vous sentez d\u00e9pass\u00e9s.<\/strong> Pas de partout, non, vous arrivez \u00e0 comprendre la plupart des tendances que suivent vos enfants\u2026 <strong>Sauf cette histoire d\u2019influenceurs<\/strong>. Du mal \u00e0 saisir l\u2019int\u00e9r\u00eat de regarder tous les jours les vlogs de quelqu\u2019un qui raconte juste sa vie ? Des difficult\u00e9s \u00e0 voir du divertissement dans une vid\u00e9o d\u2019anecdotes o\u00f9 les gages consistent \u00e0 se couvrir d\u2019insectes ? Ou pire, vous restez circonspects face aux stories \u00e0 rallonge expliquant un placement de produit ? <strong>Explications.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/blog\/content\/uploads\/2023\/09\/surprise-influenceurs.gif?func=bound&amp;w=400&amp;h=225\" alt=\"Echange de regards paniqu\u00e9s\" class=\"wp-image-263598\" \/><figcaption class=\"wp-element-caption\"><em>Des parents \u00e0 un repas avec leurs gosses et leurs amis<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Influenceur, qu\u00e9saco ?&nbsp;<\/h2>\n\n\n\n<p>Commen\u00e7ons par le commencement : <strong>c\u2019est quoi, un influenceur (aussi appel\u00e9 cr\u00e9ateur de contenu) ?<\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<p>Selon <em>Le Petit Robert,<\/em> un influenceur est une <strong>\u00ab personne qui influence l&rsquo;opinion et la consommation par son audience sur les r\u00e9seaux sociaux. \u00bb <\/strong>Dans la r\u00e9alit\u00e9, c\u2019est <strong>quelqu\u2019un qui a une certaine notori\u00e9t\u00e9 suite \u00e0 sa pr\u00e9sence sur les r\u00e9seaux sociaux. <\/strong>Par notori\u00e9t\u00e9, on entend qu\u2019il est suivi par de nombreux followers (plus ou moins) jeunes. <strong>Souvent m\u00eame des millions\u2026 Et s\u00fbrement vos enfants ! <\/strong>\ud83e\udd17<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c0 quoi \u00e7a sert ?<\/h3>\n\n\n\n<p>En gros, <strong>un cr\u00e9ateur de contenu partage des moments de vie. Plus ou moins intimes, souvent en rapport avec ses passions :&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>la mode,<\/li>\n\n\n\n<li>la technologie,<\/li>\n\n\n\n<li>les jeux vid\u00e9os,<\/li>\n\n\n\n<li>le maquillage,<\/li>\n\n\n\n<li>les collections,<\/li>\n\n\n\n<li>le sport,<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>la science,&nbsp;<\/li>\n\n\n\n<li>l\u2019humour,&nbsp;<\/li>\n\n\n\n<li>l\u2019histoire,<\/li>\n\n\n\n<li>la nourriture,<\/li>\n\n\n\n<li>l&rsquo;art,<\/li>\n\n\n\n<li>le dessin, etc.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>Parfois (voire m\u00eame souvent), les influenceurs (et influenceuses) <strong>se retrouvent entre eux pour faire des vid\u00e9os, se mettant en sc\u00e8ne comme un groupe de potes.<\/strong> Et on vous rassure, ce n\u2019est pas que du cin\u00e9ma fran\u00e7ais. \ud83c\udfac<\/p>\n\n\n\n<p><strong>L\u2019int\u00e9r\u00eat des cr\u00e9ateurs de contenus a aujourd\u2019hui beaucoup \u00e9volu\u00e9.<\/strong> Si, initialement, <strong>on partait de jeunes enthousiasm\u00e9s par la vid\u00e9o, avec l\u2019envie de partager leurs quotidiens et passions,<\/strong> ce m\u00e9tier de l\u2019influence a pris une <strong>nouvelle dimension avec son aspect marketing. Qui de mieux pour faire une pub qu\u2019un jeune du (presque) m\u00eame \u00e2ge que la cible ? <\/strong>Encore mieux, dont la cible se sent proche et en confiance ? Vous voyez le loup venir ? \ud83d\udc3a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La publicit\u00e9<\/h3>\n\n\n\n<p><strong>Les marques ont fonc\u00e9 t\u00eate baiss\u00e9e<\/strong> dans cette br\u00e8che et ont voulu, vous vous en doutez, <strong>faire devenir les influenceurs des panneaux publicitaires g\u00e9ants. <\/strong>On le comprend presque, c\u2019\u00e9tait une si belle opportunit\u00e9 ! \ud83d\ude0b<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/blog\/content\/uploads\/2023\/09\/panneau-pub-influenceur.gif?func=bound&amp;w=480&amp;h=320\" alt=\"panneau publicitaire\" class=\"wp-image-263596\" \/><figcaption class=\"wp-element-caption\"><em>Les \u00ab influvoleurs \u00bb<\/em><\/figcaption><\/figure><\/div>\n\n\n<p><strong>Mais\u2026 rat\u00e9. Du moins, presque. Au d\u00e9but, il y a eu quelques abus.<\/strong> On vendait tout et n\u2019importe quoi sans v\u00e9rification pr\u00e9alable. Et ce m\u00e9tier n\u2019\u00e9tait absolument pas contr\u00f4l\u00e9. \ud83d\ude36<\/p>\n\n\n\n<p><strong><em>A contrario, <\/em>aujourd\u2019hui la profession est encadr\u00e9e. Par la loi depuis 2023, mais aussi par les diff\u00e9rentes agences, qui accompagnent ces (souvent jeunes) entrepreneurs.<\/strong> Eh oui : il est aussi important pour eux de ne pas faire de la publicit\u00e9 pour tout et n\u2019importe quoi. <strong>O\u00f9 serait la confiance de leurs followers, sinon ? O\u00f9 serait leur cr\u00e9dibilit\u00e9 ?&nbsp;<\/strong><\/p>\n\n\n<section class=\"you-know\">\n                <div class=\"you-know__title\"><p>Adjug\u00e9 \ud83e\uddd1\u200d\u2696\ufe0f<\/p>\n<\/div>\n                        <div class=\"you-know__text\">\n            <p><!-- wp:paragraph --><\/p>\n<p>Le 1er juin 2023 a \u00e9t\u00e9 adopt\u00e9e la <a href=\"https:\/\/www.economie.gouv.fr\/influenceur-createur-contenu-mesures-encadrement\" target=\"_blank\" rel=\"noopener\">loi \u00ab visant \u00e0 encadrer l&rsquo;influence et \u00e0 lutter contre ses d\u00e9rives \u00bb<\/a>, obligeant ainsi une totale transparence en cas de collaboration r\u00e9mun\u00e9r\u00e9e et de publications retouch\u00e9es.<\/p>\n<p>&nbsp;<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p>Elle implique aussi un accompagnement pour les influenceurs fran\u00e7ais (et influenceuses) et une brigade d\u00e9di\u00e9e \u00e0 la <a href=\"https:\/\/www.economie.gouv.fr\/dgccrf\" target=\"_blank\" rel=\"noopener\">DGCCRF<\/a>\u2026 Ainsi que la cr\u00e9ation d\u2019une d\u00e9finition juridique pour leur activit\u00e9.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\n        <\/div>\n              <\/section>\n\n\n\n<p><strong>Il y a \u00e9videmment toujours des exceptions pour confirmer la r\u00e8gle<\/strong>. Depuis la loi et la cr\u00e9ation d\u2019agences, les abus dans l\u2019influence se font de plus en plus rare, mais il existe une sous-cat\u00e9gorie de ces professionnels \u00e0 prendre avec des pincettes.<\/p>\n\n\n\n<p><strong>Appel\u00e9s plus commun\u00e9ment \u00ab influvoleurs \u00bb dans les m\u00e9dias<\/strong> et ce, m\u00eame par leurs comparses de la profession, ils sont l\u00e0 pour faire du chiffre \u2013 et leurs agences aussi. Ils promeuvent alors de la mauvaise qualit\u00e9, voire de la contrefa\u00e7on. Important \u00e0 savoir, mais pas d\u2019amalgames ! \ud83d\ude05<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Le lexique du non-boomer \ud83d\udcda<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vlog :<\/strong> contraction de vid\u00e9o et blog. Vid\u00e9os qui montrent le quotidien d\u2019un influenceur.<\/li>\n\n\n\n<li><strong>Unboxing : <\/strong>vid\u00e9o o\u00f9 l\u2019influenceur d\u00e9balle un colis (ou sac de course).<\/li>\n\n\n\n<li><strong>Takeover :<\/strong> l\u2019influenceur g\u00e8re le r\u00e9seau social d\u2019une marque et l\u2019incarne pendant une dur\u00e9e d\u00e9termin\u00e9e (quelques heures ou journ\u00e9es).<\/li>\n\n\n\n<li><strong>Story :<\/strong> publication (photo, vid\u00e9o, texte) qui disparait au bout de 24h.&nbsp;<\/li>\n\n\n\n<li><strong>Let\u2019s play : <\/strong>partie de jeu vid\u00e9o film\u00e9e et comment\u00e9e par le vid\u00e9aste.<\/li>\n\n\n\n<li><strong>Q&amp;A ou FAQ : <\/strong>vid\u00e9o de questions-r\u00e9ponses.<\/li>\n\n\n\n<li><strong>Placement de produit ou collaboration\/partenariat r\u00e9mun\u00e9r\u00e9(e) :<\/strong> publicit\u00e9 faite par un influenceur, sponsoris\u00e9e et pay\u00e9e par une marque.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/blog\/content\/uploads\/2023\/09\/influenceur-pub.gif?func=bound&amp;w=400&amp;h=226\" alt=\"Personnes fi\u00e8re en r\u00e9union d'\u00e9quipe\" class=\"wp-image-263597\" \/><figcaption class=\"wp-element-caption\"><em>\u00ab Belle publication sponso, mec !&nbsp;\u00bb<\/em><\/figcaption><\/figure><\/div>\n\n<section class=\"push \">\n        <div >\n            \n                                                <div class=\"push__container  qcd\" data-target=\"_self\" data-qcd=\"aHR0cHM6Ly9zaGVycGFzLmNvbS8=\" data-banner=\"2\" data-name=\"Cours part&amp;rsquo; global #1 = CPG1\" style=\"background-color: #F3FBF7\" >\n                                                                        <div class=\"push__teachers\">\n    <div class=\"d-flex justify-content-center d-md-none\">\n        <img decoding=\"async\" class=\"push__logo\" src=\"\/content\/themes\/sherpas-theme\/dist\/images\/logo.svg\" alt=\"Logo Sherpas\">\n    <\/div>\n    <div class=\"swiper\">\n        <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/sites\/3\/2023\/09\/Margot2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Margot<\/p>                          <p class=\"push__teachers-school\">Arts et M\u00e9tiers ParisTech<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">22\u20ac\/h\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/sites\/3\/2023\/09\/David2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">David<\/p>                          <p class=\"push__teachers-school\">EDHEC<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">25\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/sites\/3\/2023\/09\/Martin2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Martin<\/p>                          <p class=\"push__teachers-school\">HEC Paris<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">23\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/sites\/3\/2023\/09\/Fabien2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Fabien<\/p>                          <p class=\"push__teachers-school\">T\u00e9l\u00e9com Paris<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">20\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/sites\/3\/2023\/09\/Sophie2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Sophie<\/p>                          <p class=\"push__teachers-school\">Sciences Po Bordeaux<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">12\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/sites\/3\/2023\/09\/Pierre2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Pierre<\/p>                          <p class=\"push__teachers-school\">ESSEC<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">16\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/sites\/3\/2023\/09\/Nicolas2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Nicolas<\/p>                          <p class=\"push__teachers-school\">CentraleSup\u00e9lec<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">17\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/sites\/3\/2023\/09\/Bastien2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Bastien<\/p>                          <p class=\"push__teachers-school\">Polytechnique<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">26\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n                                                    <div class=\"push__content\">\n                                                            <div  class=\"d-none d-md-block\" >\n                                    <img decoding=\"async\" class=\"push__logo\" src=\"\/content\/themes\/sherpas-theme\/dist\/images\/logo.svg\"\n                                        alt=\"Logo Sherpas\">\n                                <\/div>\n                                                                                        <div class=\"push__title\"><p>Besoin d&rsquo;un <span style=\"color: #48b378\">prof particulier<\/span> exceptionnel ? \u2728<\/p>\n<\/div>\n                                                                                        <div class=\"push__text\"><p>Nos Sherpas sont l\u00e0 pour aider votre enfant \u00e0 progresser et \u00e0 prendre confiance en lui.<\/p>\n<\/div>\n                                                        <div class=\"push__promo-button   \">\n                                                                                                    <div\n                                        class=\"btn btn-primary\"\n                                        style=\"color: #ffffff; border-color: ; background-color: \"\n\n                                    >\n                                        PRENDRE UN COURS GRATUIT\n                                    <\/div>\n                                                            <\/div>\n                                                    <\/div>\n                                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Un lien ind\u00e9fectible<\/h2>\n\n\n\n<p>Ou presque. <strong>Un influenceur se d\u00e9marque par sa pr\u00e9sence dans le quotidien de vos enfants<\/strong>. Presque plus pr\u00e9sent que vous ou que ses amis proches, puisqu\u2019il est au creux de ses mains, de partout : sur Instagram, TikTok, Youtube, et on en passe !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Des amis&nbsp;<\/h3>\n\n\n\n<p><strong>Cette pr\u00e9sence quotidienne cr\u00e9e un lien, forc\u00e9ment. <\/strong>Jouant plus ou moins sur cette <strong>familiarit\u00e9 avec leur communaut\u00e9,<\/strong> ces professionnels fran\u00e7ais prennent chez les plus jeunes <strong>presque une place d\u2019ami, <\/strong>de grand fr\u00e8re ou de grande s\u0153ur. \ud83e\udec2<\/p>\n\n\n<section class=\"citation\">\n        <q class=\"citation__text\"><p><em><span style=\"color: #ff0000\">Je pourrais presque imaginer que ce sont mes potes.<\/span> On a le m\u00eame \u00e2ge, les m\u00eames r\u00e9f\u00e9rences, le m\u00eame humour\u2026 Ils me font surtout rire et me permettent de me divertir.<\/em><\/p>\n<\/q>\n\n                    <div class=\"citation__infos  citation__infos--full \">\n                                    <p class=\"citation__infos-name\">Nathan<\/p>\n                                                    <p class=\"citation__infos-job\">\u00e9tudiant en \u00e9conomie<\/p>\n                            <\/div>\n            <\/section>\n\n\n\n<p><strong>Ce sentiment grandit \u00e0 mesure que la personnalit\u00e9 donne des conseils et des bons plans, <\/strong>demande \u00e0 ses abonn\u00e9s de r\u00e9pondre, aime les messages, interagit\u2026&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/26FL8srd2MiCh2JmU\/giphy.gif\" alt=\"Like sur t\u00e9l\u00e9phone\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">\u00c0 la r\u00e9alit\u00e9<\/h3>\n\n\n\n<p><strong>Heureusement, la plupart des jeunes le savent et en profitent.<\/strong> Ils aiment cette proximit\u00e9 et utilisent leurs contenus pour se divertir comme pour avoir de nouvelles connaissances, tout en ayant l\u2019impression de faire partie d\u2019un groupe de passionn\u00e9s.&nbsp;<\/p>\n\n\n\n<p>Et ils ne sont pas dupes !<strong> Si 40% des 18-25 ans font plus confiance aux influenceurs qu\u2019\u00e0 la publicit\u00e9, 75 % savent qu\u2019ils ne sont pas ind\u00e9pendants vis-\u00e0-vis des marques.<\/strong> \u274c&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Positif VS N\u00e9gatif&nbsp;<\/h2>\n\n\n<section class=\"like-dislike\">\n    <div class=\"like-dislike__item like-dislike__item--like\">\n        <div class=\"like-dislike__title\">\n            <img decoding=\"async\" src=\"\/content\/themes\/sherpas-theme\/dist\/images\/like.svg\" alt=\"like\">\n            <div>On aime beaucoup<\/div>\n        <\/div>\n        <div class=\"like-dislike__content\">\n                                                <div>Le divertissement<\/div>\n                                    <div>La proximit\u00e9 et les conseils<\/div>\n                                    <div>Les bons plans<\/div>\n                                    <div>Les mouvements d\u00e9complexants<\/div>\n                                    <div>L\u2019inspiration<\/div>\n                                    <div>La vulgarisation du savoir<\/div>\n                                    <\/div>\n    <\/div>\n\n    <div class=\"like-dislike__item like-dislike__item--dislike\">\n        <div class=\"like-dislike__title\">\n            <img decoding=\"async\" src=\"\/content\/themes\/sherpas-theme\/dist\/images\/dislike.svg\" alt=\"like\">\n            <div>On aime moins<\/div>\n        <\/div>\n        <div class=\"like-dislike__content\">\n                                                <div>Les vies \u00ab parfaites \u00bb<\/div>\n                                    <div>Les retouches<\/div>\n                                    <div>La publicit\u00e9 mensong\u00e8re<\/div>\n                                    <div>La confiance aveugle<\/div>\n                                    <div>L&rsquo;idol\u00e2trie<\/div>\n                                    <div>Le manque de neutralit\u00e9<\/div>\n                                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"citation\">\n        <q class=\"citation__text\"><p><em>Les influenceurs peuvent \u00eatre<span style=\"color: #ff0000\"> inspirants, c\u2019est beau de voir leur parcours et leur d\u00e9termination \u00e0 r\u00e9ussir.<\/span> \u00c0 l\u2019inverse, je ne cautionne pas du tout ceux qui profitent de leur communaut\u00e9 !<\/em><\/p>\n<\/q>\n\n                    <div class=\"citation__infos  citation__infos--full \">\n                                    <p class=\"citation__infos-name\">C\u00e9cile<\/p>\n                                                    <p class=\"citation__infos-job\">\u00e9tudiante en arts<\/p>\n                            <\/div>\n            <\/section>\n\n\n<section class=\"push \">\n        <div >\n            \n                                                <div class=\"push__container  qcd\" data-target=\"_self\" data-qcd=\"aHR0cHM6Ly9zaGVycGFzLmNvbS8=\" data-banner=\"2\" data-name=\"Cours part&amp;rsquo; global #2 = CPG2\" style=\"background-color: #F3FBF7\" >\n                                                                        <div class=\"push__teachers\">\n    <div class=\"d-flex justify-content-center d-md-none\">\n        <img decoding=\"async\" class=\"push__logo\" src=\"\/content\/themes\/sherpas-theme\/dist\/images\/logo.svg\" alt=\"Logo Sherpas\">\n    <\/div>\n    <div class=\"swiper\">\n        <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/sites\/3\/2023\/09\/Clemence2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Cl\u00e9mence<\/p>                          <p class=\"push__teachers-school\">HEC Paris<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">21\u20ac\/h\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/sites\/3\/2023\/09\/Thibault2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Thibault<\/p>                          <p class=\"push__teachers-school\">ENS Paris Ulm<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">20\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/sites\/3\/2023\/09\/Sophie2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Sophie<\/p>                          <p class=\"push__teachers-school\">Sciences Po Bordeaux<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">12\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/sites\/3\/2023\/09\/Noemie2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">No\u00e9mie<\/p>                          <p class=\"push__teachers-school\">M2 en droit \u00e0 Assas<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">19\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/sites\/3\/2023\/09\/Fanny2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Fanny<\/p>                          <p class=\"push__teachers-school\">Ponts ParisTech<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">19\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/sites\/3\/2023\/09\/Simon2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Simon<\/p>                          <p class=\"push__teachers-school\">4e ann\u00e9e de m\u00e9decine<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">26\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/sites\/3\/2023\/09\/Nicolas2x.png);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Nicolas<\/p>                          <p class=\"push__teachers-school\">CentraleSup\u00e9lec<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">17\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                                            <div class=\"swiper-slide\">\n                    <div class=\"push__teachers-card\">\n                        <div\n                            class=\"push__teachers-profil\"\n                            \n                            style=\"background-image: url(https:\/\/adymrxvmro.cloudimg.io\/v7\/sherpas.com\/content\/uploads\/sites\/3\/2023\/09\/Victor2x.jpg);\"\n                        >\n                    <\/div>\n                         <p class=\"push__teachers-name\">Victor<\/p>                          <p class=\"push__teachers-school\">ESCP<\/p>                                                     <div class=\"push__teachers-note\">\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                                    <svg  class=\"active\" >\n                                        <use\n                                            xlink:href=\"\/content\/themes\/sherpas-theme\/dist\/images\/sprite.svg#star\"\/>\n                                    <\/svg>\n                                                            <\/div>\n                                                 <p class=\"push__teachers-price\">25\u20ac\/h<\/p>                     <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n                                                    <div class=\"push__content\">\n                                                            <div  class=\"d-none d-md-block\" >\n                                    <img decoding=\"async\" class=\"push__logo\" src=\"\/content\/themes\/sherpas-theme\/dist\/images\/logo.svg\"\n                                        alt=\"Logo Sherpas\">\n                                <\/div>\n                                                                                        <div class=\"push__title\"><p>Le premier <span style=\"color: #48b378\">cours particulier<\/span> est <span style=\"color: #48b378\">offert !<\/span> \ud83c\udf81<\/p>\n<\/div>\n                                                                                        <div class=\"push__text\"><p>Aidez votre enfant en lui offrant des cours avec un \u00e9tudiant pass\u00e9 par une des meilleures \u00e9coles de France.<\/p>\n<\/div>\n                                                        <div class=\"push__promo-button   \">\n                                                                                                    <div\n                                        class=\"btn btn-primary\"\n                                        style=\"color: ; border-color: ; background-color: \"\n\n                                    >\n                                        J&rsquo;EN PROFITE MAINTENANT\n                                    <\/div>\n                                                            <\/div>\n                                                    <\/div>\n                                    <\/div>\n                                    <\/div>\n    <\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Les yeux grands ouverts<\/h2>\n\n\n\n<p>Vous l\u2019avez compris, il n\u2019y a <strong>rien de bien m\u00e9chant ni vraiment d\u2019impact dans la relation qui lie votre gosse \u00e0 son influenceur pr\u00e9f\u00e9r\u00e9. <\/strong>Mais il reste tout de m\u00eame important de <strong>les accompagner pour ne pas qu\u2019ils se fassent avoir par les travers de cette idol\u00e2trie.&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1\ufe0f\u20e3<\/h3>\n\n\n\n<p><strong>Sur les r\u00e9seaux sociaux o\u00f9 la vie para\u00eet toujours plus belle, plus parfaite, <\/strong>on vous laisse imaginer ce qu\u2019il peut en \u00eatre avec un fil d\u2019actualit\u00e9 rempli d\u2019<strong>influenceurs qui, il faut le dire, enjolivent leur quotidien pour le rendre inspirant et attractif (donc vendeur). <\/strong>Ouvrez la discussion avec votre enfant. <strong>Il ne faudrait pas qu\u2019il grandisse avec une vision id\u00e9alis\u00e9e<\/strong> et l\u2019habitude de se comparer aux autres \u2013 voire en complexant \u00e0 l\u2019id\u00e9e d\u2019une vie moins int\u00e9ressante\u2026&nbsp;<\/p>\n\n\n<section class=\"you-know\">\n                <div class=\"you-know__title\"><p>\ud83d\udc1d<\/p>\n<\/div>\n                        <div class=\"you-know__text\">\n            <p><strong>M\u00eame chose avec les retouches corporelles, qui sont tr\u00e8s fr\u00e9quentes sur les r\u00e9seaux,<\/strong> que ce soit sur tous les m\u00e9dias, en vid\u00e9o ou photo. <strong>Non, les visages ne sont pas liss\u00e9s dans la vraie vie, tout le monde n\u2019a pas une taille de gu\u00eape\u2026<\/strong> Vous avez l\u2019id\u00e9e !<\/p>\n\n        <\/div>\n              <\/section>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/3o6ZtprHJAAYngnMEE\/giphy.gif\" alt=\"Retouches physiques\" \/><figcaption class=\"wp-element-caption\"><em>Heureusement, la loi l\u2019encadre<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">2\ufe0f\u20e3<\/h3>\n\n\n\n<p>Un cr\u00e9ateur de contenu \u00e9tant (tr\u00e8s) pr\u00e9sent dans la vie de votre gosse et \u00e9tant un \u00eatre humain rien de plus normal,<strong> il peut lui transmettre des opinions, automatismes, etc. Communiquez \u00e0 ce sujet avec le fan de la maisonn\u00e9e et encouragez-le \u00e0 d\u00e9velopper son esprit critique<\/strong> pour qu\u2019il se fasse son propre avis sans tomber dans le pi\u00e8ge de la confiance.&nbsp;<\/p>\n\n\n\n<p>Vous avez dor\u00e9navant <strong>toutes les cl\u00e9s en main pour comprendre la relation entre les influenceurs qui influencent (ou pas) votre enfant. <\/strong>On esp\u00e8re vous avoir aiguill\u00e9s ! \u00c0 tr\u00e8s vite chez les Sherpas.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;264445&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;4&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Vous avez aim\u00e9 cet article ?&quot;,&quot;legend&quot;:&quot;5\\\/5 - (4 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Comprendre l\u2019impact des influenceurs sur les jeunes \ud83e\udd33&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (4 votes)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c7a y est, c\u2019est officiel : vous vous sentez d\u00e9pass\u00e9s. Pas de partout, non, vous arrivez \u00e0 comprendre (&#8230;)<\/p>\n","protected":false},"author":345,"featured_media":264506,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"category":[9,11],"tag":[],"class_list":["post-264445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-les-comprendre","category-comprendre"],"acf":[],"_links":{"self":[{"href":"https:\/\/sherpas.com\/blog\/parents\/wp-json\/wp\/v2\/posts\/264445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sherpas.com\/blog\/parents\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sherpas.com\/blog\/parents\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sherpas.com\/blog\/parents\/wp-json\/wp\/v2\/users\/345"}],"replies":[{"embeddable":true,"href":"https:\/\/sherpas.com\/blog\/parents\/wp-json\/wp\/v2\/comments?post=264445"}],"version-history":[{"count":0,"href":"https:\/\/sherpas.com\/blog\/parents\/wp-json\/wp\/v2\/posts\/264445\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sherpas.com\/blog\/parents\/wp-json\/wp\/v2\/media\/264506"}],"wp:attachment":[{"href":"https:\/\/sherpas.com\/blog\/parents\/wp-json\/wp\/v2\/media?parent=264445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sherpas.com\/blog\/parents\/wp-json\/wp\/v2\/category?post=264445"},{"taxonomy":"tag","embeddable":true,"href":"https:\/\/sherpas.com\/blog\/parents\/wp-json\/wp\/v2\/tag?post=264445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}